This is Naoko's presentation part of IA Summit 2011 Redux in Tokyo which was held on April 22nd.

1. IA SUMMIT REDUX IN TOKYO
April 22, 2011
Atsushi HASEGAWA, Ph. D Toshihiko Kasuya
Hitoshi ENJOJI
Naoko KAWACHI

2. IA
⇒ IA
⇒ IA
Web IA
IA

3. IA Summit
@ahaseg
@enjoji
@chibirashka
@kasuyer

4. IA
2011 3 30 4 3
The Hyatt Regency Denver at Colorado Convention Center
Website http://2011.iasummit.org

5. 3 30
3 31
4 1
4 2
4 3 5-min madness

6. IA UX Designer Contents
Strategist Information System master Ph.D
4 2

7. 1 1
IA MENTOR BOOTH

12. Mile-High City
1 1,609.344m
16th
Street Mall

13. Denver

14. Denver

15. Denver

16. Denver

17. Denver

18. Denver

19. Denver

20. Denver

21. Denver

22. Denver

23. IA
4
Practice Development
Tools & Techniques
Emerging Topics
Workshops|Flex

24. DAY 1
Practice Development Tools & Techniques Emerging Topics
8:30 [Keynote] Data: potential and pitfalls
More Than a Metaphor:
Design for the RUDES: The Value of We Are All Content Strategists
10:30 Making places with
Design Principles Now
information
Creating a Navigation The User Experience of Letting Go of Perfection:
11:30 System...for Your Career Disruption Developing IA Agility
Upping Your Game: Rethinking User Research for the Create Successful Cross-
13:45 Five Things Information Architects
Social Web Channel Experiences
Need To Talk About More
UX Communities: Starting from Effect Mapping: a Better Way to Get Really Usable Interfaces are
14:45 the Beginning (panel) Results out of IT Projects Made of Words
Posting Our Hearts Out: Understanding
Unmoderated Remote Usability
16:00 The Stories We Construct
Testing: Good or Evil?
Online Self-Disclosure for Better
Designs
17:00 [Closing] The Most Valuable UX Person in the World
18:30 [Posters & Reception]

25. DAY 2
Practice Development Tools & Techniques Emerging Topics
The Reluctant Design Strategist: Discussing Design: A Practical Guide to Measuring
9:00 A Story of A UX Team of
The Art of Critique User Experience
1.5 Failing Forward
I’m Not Just Making This Up. We Love Change? Lean IA: Getting Out of The
10:15 The Value of Thinking Time In
Change Is Scary! Deliverables Business
Experience Design
Toilet Paper and Information I’m a UX Designer - and I’m an SEO:
The User Experience Brief: Working Together to Heal the Rift
11:15 Sharing: Designing
What, Why, and How Between Customers and the
Compelling Information Marketers Who Love Them
Increase The Size of Your Package In
13:30 Just Four Weeks -Four Steps
To Successful E-Commerce
PANEL: Beyond Digital: What
EIA: Enterprise as a Strategy for IAs Need to Know About
Bulletproofing IA Service Design
14:30
Developing Findability Standards
Numbers Are our Friends:
15:45 The Journey to ‘Yes’ DIY Mobile Usability Testing Information Architects Make
The Best Web Analysts
16:45 [Closing] Beyond User Research

26. DAY 3
Practice Development Tools & Techniques Emerging Topics
Pig-Faced Orcs:
Solving World Problems with
8:30 Beyond the Polar Bear Design Lessons from Old-School
UX
Role-playing Games
From Flab to Fab! Design Secrets For Content Strategy on a
9:30 Overweight Interfaces Shoestring Budget
Your Brain On Graphics: Research-
10:45 inspired Visual Design
Ideas & Innovation
ROUNDTABLE: Toward an
Information Architecture
Curriculum and Canon Discombobulation , Fire-Breathing Dragons and How Valuable Is Your Work?
11:45 Wet Noodles: Creating Productive Measuring The
Workshops in Scary Situations User Experience
On ‘Shrink It and Pink It’:
On Why We Should NOT Focus
14:00 On UX
ROUNDTABLE? Designing Experiences
for Women
15:00 [Closing Plenary]
16:00 [OPEN MIC] 5-Minute Madness

27. DAY1

28. We Are All
Content Strategists Now
IA
by Karen McGrane

29. We Are All
Content Strategists Now
UX
IA
Social
MKTG Contents CMS
Media CMS
Strategy
MKTG

30. We Are All
Content Strategists Now
1. Think beyond the template
2. Evaluate content quality
3. Plan for content creation
4. Don’t fear new roles

31. Upping Your Game: Five Things
IAs Need To Talk About More
IA IA
5
by Leanna Gingras

32. Upping Your Game: Five Things
IAs Need To Talk About More
1. Statistics
2. Business Skill
3. Psychology
4. Narrative Fiction
5. Interpersonal Relations

33. Posting Our Hearts Out: Understanding
Online Self-Disclosure for Better Designs
intimacy
5 CMC E-
mail IM Blog Facebook Twitter SD frequency of use
by Javier Velasco-Martin

34. Posting Our Hearts Out: Understanding
Online Self-Disclosure for Better Designs
catharsis, loneliness, Self-
Personal esteem, work experience
Online
Self-Disclosure
Technology Social
frequency of use, social context, the
social response people we are having
a conversation with

35. [Posters & Reception]
by Concent, Inc.

36. [Posters & Reception]

37. DAY2

38. Discussing Design:
The Art of Critique
asking &
understanding
best critique is always good dialogue
by Aaron Irizarry, Adam Connor

39. Discussing Design:
The Art of Critique
critique
1. Six Thinking Hats
6
2. Laddering

40. I’m Not Just Making This Up. The Value
of Thinking Time In Experience Design
Thinking time
More than 1 head > 1 head
Thinking Time
by Tim Caynes

41. Toilet Paper and Information Sharing:
Designing Compelling Information
singular narrative
support
by Justin Davis

42. Toilet Paper and Information Sharing:
Designing Compelling Information

43. Toilet Paper and Information Sharing:
Designing Compelling Information

44. Toilet Paper and Information Sharing:
Designing Compelling Information
3
1. buying trend
2. shopping trend
3. Email borrows data from POS
POS ID

45. [PANEL] Beyond Digital: What IAs
Need to Know About Service Design
1. Vanguard
2.
REI
3.
by Jess McMullin, Samantha Starmer, Andrea Resmini, Priyanka Kakar

46. [PANEL] Beyond Digital: What IAs
Need to Know About Service Design

47. [PANEL] Beyond Digital: What IAs
Need to Know About Service Design
3
1.
2. deliverable
cross-team pollination

48. DAY3

49. Content Strategy on a
Shoestring Budget
ROI
by Carrie Hane Dennison

50. Content Strategy on a
Shoestring Budget
best furniture
new, but inexpensive furniture
keep your old furniture

51. Content Strategy on a
Shoestring Budget
communication
editing

52. ROUNDTABLE: Toward an Information
Architecture Curriculum and Canon
IA
by Dan Klyn

53. ROUNDTABLE: Toward an Information
Architecture Curriculum and Canon
FOR (the IA learner) WHO HAS
(customer needs) the ideal IA curriculum IS
A (market category) THAT (one key
benefit) UNLIKE (competition), THE
PRODUCT (unique differentiation)
For the (Consumer of IAs) who has the
need for people who (hit the ground
running and keep running) the ideal IA
curriculum is (a broad approach to current
practical and theoretical learning) that
unlike (micro certifications) the product
(goes beyond the core competencies. )

54. On ‘Shrink It and Pink It’:
Designing Experiences for Women
by Jessica Ivins

55. On ‘Shrink It and Pink It’:
Designing Experiences for Women
1. Visible Design 1. Emphasize benefits over features
ex. Gillette Venus or specs
2. Transparent Design ex. Wii
ex. Flip ESPN 2. Consider the full experience
ex. sony style
3. Identify a spot on the spectrum
68%
16%