From creating compelling content to growing your audience, Jake VanKersen, Video Producer at Morningstar will share tips he’s learned while waking-up, activating and growing Morningstar’s Youtube audience and views. This session will cover Creating brand awareness * The benefits of publishing on a consistent schedule * Growing your audience * Creating titles that get people to click * The value of experimenting * Know your numbers Presentation video: https://www.youtube.com/watch?v=gcHvVNAv21o

1. ©2019 Morningstar. All Rights Reserved.
Jake VanKersen
Video Producer
Harnessing the Power of
YouTube

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YouTube – More Than a Video Hosting Site
Figuring out how to do things they haven’t done before: 51%
Just passing the time: 28%
Deciding whether to buy a particular product or not: 19%
Understanding things happening in the world: 19%
Pew Research Center – 11/7/2018
Percent of U.S. adults who use YouTube who say the site is very
important when it comes to…

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Morningstar’s YouTube Page: How I Got Involved

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Morningstar’s YouTube Page: Set a Schedule
Monday Wednesday Friday

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Morningstar’s YouTube Page: Growth

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Morningstar’s YouTube Page: The Investing Insights Experiment

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Okay, Now For Your YouTube Channel
Use your phone.
Watch a tutorial on
editing.
Make sure the audio is
good.

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Okay, Now For Your YouTube Channel
What’s Your Objective?

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The Short Version
YouTube is a great way to build your brand.
Figure out what your audience wants.
A consistent schedule will help build your audience
Don’t be afraid to experiment.
Consistent views are more valuable than going “viral.”