14. Steve Rayson
Co-founder, Buzzsumo
...if you want to create content that achieves a high level of both
shares and links then you should concentrate on
opinion forming, authoritative content...
or well researched and evidenced content.
15. Steve Rayson
Co-founder, Buzzsumo
...if you want to create content that achieves a high level of both
shares and links then you should concentrate on
strong opinion
original research
38. source: State of Original Research, Mantis
Have you published original
research in the last 12 months?
Only 47% of companies publish original research
63. @crestodina #Event
Best Practices to Consider:
Changes That Might Improve Your Website
Fix Your Funnel:
15 Things To Remove From Your Site Immediately
64. @crestodina #Event
Best Practices to Consider:
Changes That Might Improve Your Website
Fix Your Funnel:
15 Things To Remove From Your Site Immediately
76. @crestodina #Event
68 questions answered from round ups
76 questions answered from email interviews
27 questions answered from clients and friends
171 total questions and answers
+
77.
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90. Topics flow from sales to marketing
Content flows from marketing to sales
91. Topics flow from sales to marketing
Content flows from marketing to sales
115. Top Facebook Headline Trigram Average FB Engagements
Will make you 8961
This is why 4098
Can we guess 3199
Only x in 2398
The reason is 1609
Are freaking out 1559
X stunning photos 1425
Tears of joy 1387
Is what happens 1337
Will make you cry 1287
Source: Buzzsumo
116. Top Twitter Headline Trigrams Average Twitter Engagements
This is what 174
For the first time 133
Things to know 123
X percent of 115
Will make you 114
Is the new 87
As it happened 86
First time in 80
Of all time 78
What happens when 73
Source: Buzzsumo
117. Most Engaging Trigrams That Start Headlines
X reasons why These are the
X things you Here are the
This is what How to get
This is the X stunning photos
This is how X things that
X of the X things to
X ways to You can now
This is why The x most
The x best X things only
How to make Why you should
Source: Buzzsumo
118. Most Engaging Trigrams That End Headlines
In the world Around the world
In x years X years later
Need to know In X days
Of the year Melt your heart
On social media To see this
Of all time What he said
Talking about it Is going viral
For x years X years ago
The first time See all day
After x years Give you goosebumps
Source: Buzzsumo
130. Works in Search Works in Social
Long-form text Compelling visuals
Answers questions Triggers emotion
Meets expectations A bit unexpected
Quotes from experts Quotes from social influencers
131. Works in Search Works in Social
Long-form text Compelling visuals
Answers questions Triggers emotion
Meets expectations A bit unexpected
Quotes from experts Quotes from social influencers
132. Works in Search Works in Social
Long-form text Compelling visuals
Answers questions Triggers emotion
Meets expectations A bit unexpected
Quotes from experts Quotes from social influencers
133. Works in Search Works in Social
Long-form text Compelling visuals
Answers questions Triggers emotion
Meets expectations A bit unexpected
Quotes from experts Quotes from social influencers
180. 1. Know your Domain Authority
2. Don’t expect to rank for a phrase if it’s way
outside of your league!
ACTION: Understand authority and competition
More here: How to increase your Domain Authority
189. @crestodina #Event
source: How Little to Users Read? NN Group
Users have time to read at
most 28% of the words
during an average visit
20% is more likely.
Readers don’t read
198. @crestodina #Event
• Less formal
• Short (often monosyllabic)
• Forceful, direct
Examples
get, send, build, stop, put, mock, set
Anglo-Saxon words
202. @crestodina #Event
“This was perhaps the most significant finding of the study”
“This was perhaps the biggest finding of the study”
203. @crestodina #Event
“This was perhaps the most significant finding of the study”
“This might be the biggest finding of the study”
204. @crestodina #Event
“This was perhaps the most significant finding of the study”
“This might be the biggest finding of the survey”
205. @crestodina #Event
source: NN Group, Lower-Literacy Users: Writing for a Broad Consumer Audience
Success rates after rewriting a health care site
for an 8th grade level readability…
Write for 8th graders. Write for everyone.
215. There is no such thing as attention span. There is only the
quality of what you are viewing... People have an infinite
attention span if you are entertaining them.
Jerry Seinfeld
Comedy Legend
232. @crestodina #Event
How to make a thumbnail with high CTR
1. Simple…so it looks good small
2. Headline …so they know what it’s about
3. Face …so it can convey emotion
247. @crestodina #Event
1. Mention them in your content
2. Ask for a contributor quote
3. Include them in an expert roundup
4. Invite them to guest post
5. Deep dive interview
5 Ways to Collaborate