1. CHIRAG PAHWA
Contact No.: 09823054624
E-Mail: cpahwa.11@gmail.com
DIGITAL MARKETING ASSIGNMENTS
SEO/Online Marketing/Brand Management/ORM
Industry Preference: IT/Retail/E-Commerce/Market Research
PROFILE SUMMARY
A SEO Professional with over 3 years of experience in the areas of:
Search Engine Optimization Social Media Marketing Basic Google Ad words
Digital Marketing Content Writing and Marketing Brand Marketing/ORM
Digital Communications Google Analytics Google Webmaster
• Experience in lead generation, online visibility, branding through various search engines, Off-Site Submission and social
media channels
• Experience in handling in-house and clients projects for overall digital marketing strategies involving SEO, SMO, Content
Marketing, Landing-Page Optimization and Link Building
• Exposure of working with clients from India, USA, Australia and creating strategies for different domain based online
marketing projects
• Analytical, dedicated, meticulous and quality-oriented professional with an eyes for detail
CORE COMPETENCIES
• Implementing web-marketing strategies that have helped brands and organizations to generate leads/revenue and
increased profits in competitive markets
Writing and curating content to launch blogs, images and social media marketing in order to generate traffic, leads and
significant inbound marketing results
• Performing Keyword Analysis and Research using Google Ad words, Uber-Suggest and manually through different search
engines.
• Conducting competitor analysis and fetching backlinks to identify improvements as well as increase the visibility and
rankings
• Conducting regular research into industry and reading blogs to keep abeam of latest Google updates, search marketing
technologies, digital trends, marketing advancements and Google algorithms
CAREER HISTORY
Since Jan’16 Panacea InfoTech Pvt Ltd, Pune Executive-Digital Marketing
Key Result Areas:
• Planning and devising on-page optimization strategies as per website requirements
• Performing Quality Off-Site Submission as per relevancy and target audience areas
• Formulating marketing strategies on Social media channels(Facebook, Google+, Instagram, LinkedIn, Twitter, Pinterest)
and joining groups in order to increase brand visibility, lead generation and improve online brand positioning of the
business
• Developing quality content and promoting on various blogging platforms
• Exposure of using Word press, Magento for content uploading and HTML correction
• Gathering data about various countries, products and industries related to the niche as a part of pre-launch market
research
• Using Google Analytics for real time data, report generation, website study, visitor analysis, social media tracking, and
traffic sources
• Using Google Search Console for checking Crawl Errors, Sitemap, robots.txt checker HTML improvements and
implementing structured data through data highlighter
Highlights:
• Increased organic sessions (360%) with reduction in bounce rate (-7%) on website through quality On-site, Off-Site and
social media channels
• Increased Website traffic from 4 to 92/Monthly. Reference Tool – Ahrefs
• Frequently generating leads from Search engines, Off-site submission and social media channels.

2. Feb’15 – Jan’16 Indiamart.com, Dehradun Executive (Operations –SEO)
Key Result Areas:
• Responsible to build both Indiamart.com portal and registered suppliers website SEO Friendly by enriching the
MCAT(Micro Category) pages
• Performed research on industry suppliers who are dealing in different products and services
• Data mining and lead sourcing by researching on the suppliers which are relevant and quality dealer
• Used Google Analytics to fetch the data of search terms fired by various visitors all across the globe
• Keyword Analysis and research for the suppliers registered on Indiamart.com portal
Projects:
• Enrichment of MCAT (Micro Category) having unique suppliers less than five by adding five more suppliers for making
MCAT page live at Indiamart.com portal
• Enrichment of MCAT (Micro Category) having unique suppliers less than ten but more than five by adding five more
suppliers for making MCAT page live at Indiamart.com portal
Achievements:
• Awarded as Pillar of Success for the month of Oct’15
Jan’14 – Feb’15 Trafficwala.com, Dehradun Executive - SEO
Key Result Areas:
• Responsible for handling both On-Page and Link Building activities for numerous clients all across India, Australia, USA,
Middle east
• Exposure of fetching Google analytics and webmaster code and uploading it on the website.
• Performed Social media optimization activities on Facebook, G+, LinkedIn, Pinterest, and Twitter for various online
marketing projects.
• Used Mail Chimp for E-mail Marketing campaigns and connect it with the ecommerce platform – Volusion
• Used Google Ad words for running a PPC campaign of UK Client dealing in Chauffer’s Service
• Formed Website Banner using Adobe Photoshop
• Exposure of handling Volusion Store and integrate it with eBay and Amazon
INTERSHIP PROGRAM
Internship 3
Organization – CEERI, CSIR Pilani, Rajasthan
Project – “Screen formation and screen printing for hybrid microcircuit application”
Duration – 6 Months
Internship 2
Organization – RAD Strong Communication Pvt Ltd, Noida
Project – GSM Network Optimization
Duration – 2 Months
Internship 1
Organization – THE ART OF LIVING
Project – Basic Yoga Course
Duration – 2 Months
ACADEMIC DETAILS
2014 B.Tech (ECE), ICFAI UNIVERSITY, Dehradun with 9.49 CGPA Silver Medal for Academic Excellence
2010 10+2, St. Jude’s School, Dehradun with 74%
PERSONAL DETAILS
Date of Birth: 11th May, 1992
Languages Known: Hindi and English
Address: Daffodils Society, Magarpatta City Pune, Maharashtra - 411013