Case Presentation of Amazon.com (Consumer Behavior from Blackwell)

2. Presented By :
Chirag Patel
Naval Jha
Vishal Kumar

3. Founder of Amazon
History and overview
Vision And Mission
Marketing, Advertising and promotion
Electronic competition
Strategies and Financial
Diversification
Suggestion

5. Jeff Bezos – Founder and CEO of Amazon.com
Born January 12,1964
Graduates with Princeton University.
Degrees in EE and CS.
Person of the year in 1999.
On 5 Aug 2013, announced his purchase of Washington Post for
$250 million in cash.
As of July 2014, According to Forbes - Bezos is listed as the 17th
wealthiest person in the world.
He was ranked the second best CEO in the world by Harvard
Business Review, after Steve Jobs of Apple.

7.  Amazon is an American Multinational e - commerce
company.
 HQ in Seattle,Washington US.
 Company was named after the Amazon River, one of the
largest rivers in the world.
 Jeff Bozos incorporated the company in July 1994 and the
site went online as Amazon.com in 1995.
 Worlds largest online retailer.
 When many .com companies were not able to survive
during the 90’s, Amazon managed to survive and is
successful now.
 It is the 11th most searched site around the world. The
structure of website will definitely make you to buy.

8.  Started as an online bookstore, but later
expanded, selling DVDs, CDs, video and MP3
downloads, software electronics, apparel and
much more.
 Also produces consumer electronics, notably the
Amazon Kindle e-book reader and the Kindle Fire
tablet .
 Has separate retail website for US, Canada, United
Kingdom, France, Germany, India, Italy, Spain
Brazil, Japan, and China.

10. Amazon.com's former headquarters in the
Pacific Medical Center building in Beacon Hill,
Seattle.

12. Vision
“To be the earth’s most customer centric company; to build a
place where people can come to find and discover anything
they might want to buy online.”
Mission
“To leverage technology and the expertise of invaluable
employees and to provide customer with the best shopping
experience on the internet.”
In 1995, Simple mission –
“Earth’s largest book store.”

14.  Marketing Strategies.
Advertising.
Strategic alliances.
Customer interactive promotion.

15. Specialized and General Circulation news paper
and magazines
New York Times.
The Wall Street Journal .
Wired

16. Placed ads in more than 50 high profile and traffic
count websites :
CNET.
Yahoo !
Excite.
Lycos
Quote.com
CNN
Amazon alliance with AOL.
Affiliate hyperlink.

17. Invited to post book reviews.
Company sponsors review competition.
Provide a forum for author interviews.
Emailing message.
Pricing and cost
“Amazon.com 500”
“Free shipping”
Specified amount.
Unlimited free – Amazon Primetm

19. Costco
Sam’s Club
Walmart stores
Indigo Books & Music
Merged with Canada top retail brand.
Barnes & Noble
through barnesandnoble.com
Potential competitor Bricks and mortar
Half.com
eBay’s book and music

22. Creating opportunity for an alternative
channel.
Even book superstores can offer their
customers only a small proportion limited
retail shelf space.

23. Amazon relies heavily on its supply chain part ners
for accurate fulfillment and on time delivery.
Some titles are available for shipment within 48 to
72 hrs.
In print titles are generally available within 4 to 6
weeks.
Out of print titles available in 2 to 6 months.
As of september 2014 company operates 125 active
distribution center building around the world.

24. Amazon Webstore is a standalone eCommerce
platform that integrates seamlessly with the entire
Amazon Services portfolio to provide a complete set of
eCommerce features and functionality in a single
solution.
Use Fulfillment by Amazon to provide your customers
with a world-class shipping experience, offer Amazon
Prime shipping, or advertise your products using
Amazon Product

25. Year over year, Amazon.com Inc. has been able to
grow revenues from $61.1B USD to $74.5B USD.
Most impressively, the company has been able to
reduce the percentage of sales devoted to cost of
goods sold from 75.25% to 72.77%.
This was a driver that led to a bottom line growth
from a loss of $39.0M USD to a gain of $274.0M
USD.

26. “Used Books doesn’t hurt either authors or new book’s industry”
- J. Bezos

31. Books
Movie, Music and Games
Digital Download
Kindle
Computer And Office
Electronics
Home and garden
Grocery, Health and beauty
Toys, kids and baby
Clothing, Shoes and jewelry
Sports and outdoors
Tools, Auto and industrial

36. Separate retail websites.
- US - Australia
- UK - Brazil
- France - Japan
- Canada - China
- Germany - India
- Italy - Mexico
- Spain

38. Amazon can enter into online entertainment and
communication.
It can develop software for international calling at
cheaper rates.
More Discount or promotional offers provided to
consumers.
Update music galleries with latest songs.
Provide Library facility to reader’s.
Reduce shipping charges or free charges.

39. http://en.wikipedia.org/wiki/Amazon.com
http://www.bidnessetc.com
http://www.google.co.in/searchimages
Studied Case 1 Amazon.com from Consumer
Behavior - Blackwell