2. What are we building?
A directory of badges linked to
customisable career pathways, whose
content we are developing in direct
collaboration with industry partners.
3. What are we building?
directory
pathways
careers
19. User Personas
William
!
• Creating a pathway with a
facilitator to plan his college
career.
• Does not have mentors at
home or school
• Self-motivated
• Has degree in mind but not a
career
• Has access to mobile device.
• Want to build on computer
Darnice
!
• Creating a freeform pathway
as a way to organize goals.
• Not clear on a degree. Hoping
badges will give her some
inspiration.
• "Not convinced college is right
for her"
• Does not have a career in
mind.
Dorey
!
• Using a pathway attached to
an internship application
• First time pathway user.
• Just wants to meet the
requirements of the pathway
and not customize it.
• Parents and counselor asked
20. Interviews
Mozilla intern UX designer
High school
E- Tech enthusiast
E+ - Report card system project badge
E- Tinkerer
E- Gamer
C- HTML
E- Hacking
C- Internship project
E- Internship
C- Graduated high school
College
E- Started mobile development club
E- Teaches other students
C- Systems Design Engineering
E- Hackathon participation
C- Entrepreneur residence
E- Jack of all trades
C- Undergrad
22. Badge Types
Interest badges - Badges relate to an interest or project
!
Group badges - Badges for group activities
!
Event badges - Badges for attending or participating in events
!
Attribute badges - Badges that define character traits or attitudes
!
Accreditation badges - Badges that point to a certification of competency
!
Proficiency badges - Badges that represent a skill
!
Knowledge badges - Badges for thinking, analyzing, or having general knowledge
!
Habit badges - Badges that are earned for having a good habit over a period of time
