How Many Daily Downloads Does It Take To Reach The Top Of The App Store
Knowing how many downloads it will take to reach the top 25 charts in the US App Store is valuable information. This data allows publishers to identify which app categories are the most competitive, validate app business plans and research potentially lucrative niche app categories. The last comprehensive estimate of this data was released in May 2012.
A lot has changed since then. There are now more than 1 million apps in the App Store. With more apps and more downloads, the numbers required to reach the top 25 charts have changed substantially.
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2. Knowing how many downloads it will take to reach the top 25
charts in the US App Store is valuable information. This data
allows publishers to identify which app categories are the most
competitive, validate app business plans and research
potentially lucrative niche app categories.
The last comprehensive estimate of this data was released in
May 2012.
3. A lot has changed since then. There are now more than 1 million
apps in the App Store. With more apps and more downloads, the
numbers required to reach the top 25 charts have changed
substantially.
The Chocolate Lab Apps data analysis team has today released four
charts with the updated figures for Dec 2013. All data is based on
estimated daily download figures in the Apple App Store for iPhone
in the United States in early December 2013.
4. Free apps are dominating the App Store, and games continue to be
the most downloaded category in the store. 49,270 downloads are
needed to reach the top 25 free games in the USA (iPhone).
For non-games, the categories with the most free app downloads
are social networking, music and entertainment, with a total of
17,880 downloads required to reach the top 25 free apps in the
competitive social networking in the USA for iPhones.
5.
6. The new kids category requires a total of 4,380 daily free downloads
to get to the top 25 list in the US App Store. The figures required to
reach the top 25 paid apps lists are substantially lower than in the
free charts.
Photography apps are now the most downloaded paid non-games
apps in the Apple App Store and paid Healthcare & Fitness apps
have increased in popularity in the last 18 months.
7.
8. The most competitive non-game categories for paid apps are as
follows:
Photography (790 DLs required daily to reach the top 25)
Healthcare & Fitness (650 DLs required daily to reach the top 25)
Entertainment (520 DLs required daily to reach the top 25)
Productivity (410 DLs required daily to reach the top 25)
Utilities (400 DLs required daily to reach the top 25)
9. In May 2012, the Healthcare & Fitness category required 170 daily
downloads in order to reach the top 25 charts and was the 4th most
popular non-games category. Now in December 2013, this category
requires 650 daily downloads to reach the top 25 paid charts.
Healthcare & Fitness is now the second most popular paid non-
games category in the app store.
10. The Stats from May 2012:
Entertainment (350 DLs required daily to reach the top 25)
Photography(270 DLs required daily to reach the top 25)
Utilities (210 DLs required daily to reach the top 25)
Healthcare & Fitness (170 DLs required daily to reach the top 25)
Productivity (130 DLs required daily to reach the top 25)
Education (130 DLs required daily to reach the top 25)
11.
12. The most competitive sub-categories in free games are Arcade,
Simulation and Action. The least competitive categories are dice,
music and trivia. An Arcade game requires 17,500 downloads per
day to reach the iPhone top 25 free arcade games list in the US App
Store.
The total number of downloads required for paid games is less than
10% of that required for free games, to reach the overall top 25
games list.
13.
14. The most competitive sub-categories in paid games are Arcade,
Action and Adventure. Like the free games, the least competitive
categories are dice, music and trivia.
With the growth in App Store app downloads, there are many new
opportunities for app developers to expand their app portfolios, both
in games and non gaming apps.
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