Inclusive design and universal design empowers people regardless of their capabilities. This is what design is meant to be because the substance of is caring people.

1. INCLUSIVE DESIGN 101
- DESIGN THAT CARES -
Sooshin Choi
College for Creative Studies

2. SOOSHIN CHOI
EVOLUTION OF DESIGN
19C 20C 21C
Things
Industry
Doing
Drawing and making
Beautiful & Enjoyable
Pre-Design
Experiences
Market
Thinking and Doing
Drawing, making, and
researching
Useful & Usable
Design
Values
Better World
Thinking, Doing, and
Connecting
Drawing, making,
researching,
and communicating
Meaningful & Valuable
Integrated Design
Object
Motivation
Function
Education
Goals
DesignAge Inclusive Design
Barrier-free Design Universal Design
EvolutionofDesign,SooshinChoi
Evolution of Design. © Sooshin Choi

3. SOOSHIN CHOI
• Inclusive Design
• UK and Europe
Royal College Art
DesignAge
• Design that makes society inclusive
• Focuses on the inclusiveness of
society
• Universal Design
• USA, Japan and Korea
North Carolina State University
Barrier-free Design
• Design that works for all people
• Focuses on the universality of
products
INCLUSIVE DESIGN VS. UNIVERSAL DESIGN

4. SOOSHIN CHOI
Inclusive design is design of
mainstream products and/or
services that are accessible to,
and usable by, as many people as
reasonably possible without the
need for special adaptation or
specialized design.
British Standards Institute
Universal design means the
design of products,
environments, program and
services to be usable by all
people, to the greatest extent
possible, without the need for
adaptation or specialized design.
Ron Mace (1941 - 1998)
Center for Universal Design,
North Carolina State University
INCLUSIVE DESIGN VS. UNIVERSAL DESIGN

5. SOOSHIN CHOI
INCLUSIVE DESIGN VS. EXCLUSIVE DESIGN

6. SOOSHIN CHOI
UNIVERSAL DESIGN - PRINCIPLES
• Equitable Use
• Flexibility in Use
• Simple and Intuitive
• Perceptible Information
• Tolerance for Error
• Low Physical Effort
• Size and Space
Center for Universal Design, North Carolina State University

7. SOOSHIN CHOI
INCLUSIVE DESIGN - PRINCIPLES
• Provide comparable experience
• Consider situation
• Be consistent
• Give control
• Offer choices
• Prioritise content
• Add value
The Paciello Group

8. SOOSHIN CHOI
INCLUSIVE DESIGN - PROCESS
!
Understand the
problems,
circumstances, and
potentials.
Summarize the
goals and directions
and develop design
concept
Explore
possibilities and
solutions
Specify and
communicate
the solutions and
implement
Inclusive design process
applied to
the Double Diamond by
the British Design Council
© Sooshin Choi
Inclusive Design Focus on the gaps
among peoples ability
and disabilities
Define the potential
impact for the
people, business,
and society
Use inclusive product
performance measure
in development of the
design
Evaluate the
level of
inclusivity of the
design
Common issues Narrowly defined user profiles, contexts, purposes and markets

9. SOOSHIN CHOI
INCLUSIVE DESIGN - EXAMPLE 1
Deborah Adler, U of Wisconsin
Target Clear RXPill bottles that cannot be mistaken
Personalized color rings
Easy to read information panel
Recognizable from the top
Easy to open bottle

10. SOOSHIN CHOI
INCLUSIVE DESIGN - EXAMPLE 2
Inclusive Pill BottlesPill bottles that cannot be mistaken regardless of impairment
Alex Broerman + Ashley Ma, U of Cincinnati

11. SOOSHIN CHOI
INCLUSIVE DESIGN - EXAMPLE 2
Alex Broerman + Ashley Ma, U of Cincinnati
Pill bottles that cannot be mistaken regardless of impairment Inclusive Pill Bottles

12. SOOSHIN CHOI
INCLUSIVE DESIGN - EXAMPLE 3
Include FitnessFitness machine that can serve more people
Discover Define
Ryan Eder, U of Cincinnati

13. SOOSHIN CHOI
INCLUSIVE DESIGN - EXAMPLE 3
Fitness machine that can serve more people Include Fitness
Develop
Deliver
Ryan Eder, U of Cincinnati

14. SOOSHIN CHOI
INCLUSIVE DESIGN - EXAMPLE 3
Ryan Eder, U of Cincinnati
Fitness machine that can serve more people Include Fitness

15. SOOSHIN CHOI
INCLUSIVE DESIGN - EXAMPLE 4
Patrick Houin, Frantz Mondesir, Callie Clark, CCS
Collaboration with Henry Ford Innovation Institute
Promote human dignity Hospital Gown

16. SOOSHIN CHOI
INCLUSIVE DESIGN - EXAMPLE 4
Promote human dignity Hospital Gown
Patrick Houin, Frantz Mondesir, Callie Clark, CCS
Collaboration with Henry Ford Innovation Institute

17. SOOSHIN CHOI
INCLUSIVE DESIGN - EXAMPLE 4
Promote human dignity Hospital Gown
Patrick Houin, Frantz Mondesir, Callie Clark, CCS
Collaboration with Henry Ford Innovation Institute

18. SOOSHIN CHOI
INCLUSIVE DESIGN - EXAMPLE 5
Smart Design for OXO
Allow people to enjoy their life regardless of their challenges OXO Good Grips
Painful for the users with arthritis Joyful all users Expanded to all kinds of cooking experiences
Old focus: potato skins New focus: Users experience

19. SOOSHIN CHOI
INCLUSIVE DESIGN - EXAMPLE 6
Professors Mike Zender, Oscar Fernandez and students, University of Cincinnati
Serve people regardless of their linguistic ability Non-verbal medical signage

20. SOOSHIN CHOI
INCLUSIVE DESIGN - EXISTING PROBLEMS
Hotel amenities that can ruin a travel

21. SOOSHIN CHOI
INCLUSIVE DESIGN - EXISTING PROBLEMS
Trains with limited access

22. SOOSHIN CHOI
COMMON MISUNDERSTANDINGS
False
• Inclusive design for them.
• Inclusive design benefits users
only.
• Most inclusive design products
cost more and less attractive.
• Inclusive design and innovation
are separate
True
• Inclusive design for all of us.
• Inclusive design benefits all -
users, industry, and society.
• Inclusive design doesn’t have to
be costly and dull.
• Inclusive design often is a key to
innovation

23. SOOSHIN CHOI
ACTIVITIES
• Royal College of Art: Helen Hamlyn Centre for Design and biannual conference - INCLUDE
• University of Cincinnati: Live Well Collaborative deals with aging consumer issues
• North Carolina State University: Center for Universal Design.
• University of Buffalo: Center for Inclusive Design and Environmental Access (IDeA)
• OCAD: Inclusive Design Research Centre
• Norway Centre for Design and Architecture (DogA): Promotes inclusive design and
innovation. Conferences - Design for All, European Business Conference in Inclusive Design.
A people centered strategy for innovation.
• Toyota: Universal Design Showroom inTokyo and universal design applied to vehicles
• Kobe: Universal design is applied to the entire subway system (Nakamura Line)

24. SOOSHIN CHOI
INCLUSIVE DESIGN - IMPACTS
• Enables and empowers PEOPLE so that they can enjoy life
• Promotes inclusivity and diversity in SOCIETY
• Opens new opportunities for BUSINESSES for innovation and growth
• Create a new ECONOMY
• Supports GOVERNMENT in benefitting citizens