My presentation on Social Media presented at the Google campus to a group of RPI alumni on March 18, 2010.

1. Social Media
what is it? what good is it?

2. Chris Christensen

3. Chris Christensen

4. Text
Geek and Poke

6. Concepts: Community
Forum
Discussion
all who are “members” see the conversation(s)

7. Concepts: Social
Network
Facebook
You see what your “friends” say

8. Concepts: Directed
Social Network
Twitter
Your “followers” see what you say

9. Concept: Blog
Newest Blog Post
Suspendisse sodales pulvinar turpis, sit amet vestibulum ante commodo sed. Lorem
ipsum dolor sit amet, consectetur adipiscing elit. Vivamus ut felis vel mi malesuada
tempor. Phasellus hendrerit, purus fermentum lobortis interdum, tortor est condimentum
quam, ut lobortis diam quam non velit. Duis eget risus orci, id faucibus arcu. Donec eu
felis ac orci fringilla fermentum. Praesent eget nisi a nisi convallis pharetra at in risus.
comments
Older Blog Post
Suspendisse sodales pulvinar turpis, sit amet vestibulum ante commodo sed. Lorem
ipsum dolor sit amet, consectetur adipiscing elit. Vivamus ut felis vel mi malesuada
tempor. Phasellus hendrerit, purus fermentum lobortis interdum, tortor est condimentum
quam, ut lobortis diam quam non velit. Duis eget risus orci, id faucibus arcu. Donec eu
felis ac orci fringilla fermentum. Praesent eget nisi a nisi convallis pharetra at in risus.
comments
Oldest Blog Post
Suspendisse sodales pulvinar turpis, sit amet vestibulum ante commodo sed. Lorem
ipsum dolor sit amet, consectetur adipiscing elit. Vivamus ut felis vel mi malesuada
tempor. Phasellus hendrerit, purus fermentum lobortis interdum, tortor est condimentum
quam, ut lobortis diam quam non velit. Duis eget risus orci, id faucibus arcu. Donec eu
felis ac orci fringilla fermentum. Praesent eget nisi a nisi convallis pharetra at in risus.
comments
“weB LOG”, latest first, RSS feed, comments

10. Concept: RSS
=
Tivo for web sites
“subscribe” to blogs, podcasts, etc.
e.g. Google Reader, iTunes

11. Concept: Podcast
Newest Blog Post
Suspendisse sodales pulvinar turpis, sit amet vestibulum ante commodo sed. Lorem
ipsum dolor sit amet, consectetur adipiscing elit. Vivamus ut felis vel mi malesuada
tempor. Phasellus hendrerit, purus fermentum lobortis interdum, tortor est condimentum
quam, ut lobortis diam quam non velit. Duis eget risus orci, id faucibus arcu. Donec eu
felis ac orci fringilla fermentum. Praesent eget nisi a nisi convallis pharetra at in risus.
comments
Older Blog Post
Suspendisse sodales pulvinar turpis, sit amet vestibulum ante commodo sed. Lorem
ipsum dolor sit amet, consectetur adipiscing elit. Vivamus ut felis vel mi malesuada
tempor. Phasellus hendrerit, purus fermentum lobortis interdum, tortor est condimentum
quam, ut lobortis diam quam non velit. Duis eget risus orci, id faucibus arcu. Donec eu
felis ac orci fringilla fermentum. Praesent eget nisi a nisi convallis pharetra at in risus.
comments
Oldest Blog Post
Suspendisse sodales pulvinar turpis, sit amet vestibulum ante commodo sed. Lorem
ipsum dolor sit amet, consectetur adipiscing elit. Vivamus ut felis vel mi malesuada
tempor. Phasellus hendrerit, purus fermentum lobortis interdum, tortor est condimentum
quam, ut lobortis diam quam non velit. Duis eget risus orci, id faucibus arcu. Donec eu
felis ac orci fringilla fermentum. Praesent eget nisi a nisi convallis pharetra at in risus.
comments
a blog with “attached” video and/or audio

12. Why Should I Care?

13. Who Controls News?
Rather was anchor of the CBS Evening News for 24
years, from March 9, 1981, to March 9, 2005. He
also contributed to CBS' 60 Minutes. Rather
became embroiled in controversy about a disputed
news report involving the 2004 U.S. Presidential
Election and subsequently left CBS Evening News
in 2005.

14. Who Breaks News?
First picture of US Airways
plane in the Hudson was on
Twitter

15. #2 Search Engine?
YouTube surpasses Yahoo as world’s #2 search
engine
Thu 16th Oct 2008
ComScore’s most U.S. search engine Rankings for August 2008
suggest that YouTube achieves a greater level of search traffic
than Yahoo. If you were to consider YouTube’s integrated search
a regular search engine, you would have to hand Google the top
two spots for search engine traffic. In combination, Google has
about four times the search traffic of Yahoo and more than ten
times the search traffic of Microsoft’s MSN sites.

16. SEO vs SMO
source compete.com
Search Engine Optimization
Social Media Optimization

17. Followers Become
Buyers

18. Strategy

19. Why does HBO use Social Media?

20. Why does QVC use Social Media?

21. Why does HBO use Social Media?

22. Why does TV Guide use Social
Media?

23. Chris Christensen
twitter: @chris2x
email: chris2x@chris2x.com
web: AmateurTraveler.com, chris2x.com
Skype: ChrisTwice
AOL: ChrisTwice
Yahoo Messenger: chris2x