Every year Mary Meeker puts out a comprehensive report of Internet trends. It is comprised of observable and quantifiable trends backed by data. It often foreshadows current and coming changes to how we use and interact with technology and each other, and thus, is a critical primary source for anyone operating in advertising, digital storytelling, and brand building, as well as other areas. However, it can be quite dense and difficult to parse. So, we have attempted to take the actionable takeaways, insights, and data, mix in some lulz, and slap Futura on it. Mary Meeker #onfleeker. Thanks, Your Friends at Mother New York

1. These People Read a 200-Page
Report. And you Won't Believe
What Happens Next!
Mother New York. July 2015.
Chris Roan, Sosia Bert, and Chris Allick

3. I
N T
N E T

4. Not some bullshit
Mashable
click-bait trend
piece.

7. Eyeballs

8. Five Main Themes From The 2015 Report
• Mobile

9. Five Main Themes From The 2015 Report
• Mobile
• Messaging

10. Five Main Themes From The 2015 Report
• Mobile
• Messaging
• User Generated Content

11. Five Main Themes From The 2015 Report
• Mobile
• Messaging
• User Generated Content
• Young People (Millennials)

12. Five Main Themes From The 2015 Report
• Mobile
• Messaging
• User Generated Content
• Young People (Millennials)
• The On-Demand Economy

13. Mobile

14. Usage
• Usage has tripled in the past 5 years
• Average use in 2010: 1 hr/day
• Average use in 2015: 3 hr/day
• Ad spend up 34% y/y

19. Mobile design best practices are starting
to emerge.
The best work adapts to the audience and
platform.

20. Video then. Video now?

21. Users spent 29% of
viewing time across all
platforms in vertical
format, vs. 5% in 2010.

23. Full-screen video ads on Snapchat get 9x higher
completion rate vs. horizontal mobile video ads.

24. Messaging

27. “Snaps” Custom
Emoji Keyboards

28. WeChat Red
Envelopes

29. 100mm views of 2hr film in under 48 Hours.

30. User Generated Content

31. User-Generated Pins on
Pinterest + 75% y/y.
Now ~50B pins.

41. The
On-Demand
Economy

43. On-demand service companies
create jobs for flexible workers.

44. 34% of the US Workforce doing some portion of their work in
“Freelancer” Categories.
31% of whom say they can “find work online within 24 hours.”
31% of Uber drivers have another full time job.
30% have another part-time job.
72% of NYC AirBnB hosts depend on earnings to pay rent.

46. Thank You•Mother New York 2015
Chris Allick
@chrisallick
Sosia Bert
@sosia
Chris Roan
@roanzone