SlideShare a Scribd company logo
1 of 27
Brainstorming Concepts and Planning Chris Bernard, User Experience Evangelist, Microsoft This presentation is a collection of  techniques I use for brainstorming sessions. Brainstorming is often misunderstood or used ineffectively. Hopefully you’ll find some of these concepts helpful. The are techniques I been taught at the Institute of Design and have refined in my work at IBM and at Microsoft. It’s a great starting point for understanding how brainstorming can work for you. February 2008
Topics for Discussion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Brainstorming Concepts 06/01/09
Our goals for today’s session ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Brainstorming Concepts 06/01/09
So, what is brainstorming? ,[object Object],[object Object],[object Object],[object Object],Brainstorming Concepts 06/01/09 Source: James Manktelow, Edward de Bono
Programmed thinking versus lateral thinking ,[object Object],[object Object],[object Object],[object Object],Brainstorming Concepts 06/01/09 Source: James Manktelow, Edward de Bono
Where programmed thinking works ,[object Object],[object Object],[object Object],Brainstorming Concepts 06/01/09 Source: James Manktelow
Where Lateral thinking works ,[object Object],[object Object],[object Object],[object Object],Brainstorming Concepts 06/01/09 Source: James Manktelow
Why should I care? ,[object Object],[object Object],Brainstorming Concepts 06/01/09 Source: James Manktelow
The first step: Setting the right environment ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Brainstorming Concepts 06/01/09 Source: Doblin
But that model, in that order, doesn’t work for us ,[object Object],[object Object],[object Object],Brainstorming Concepts 06/01/09 Source: Doblin
We need to ensure that the following occurs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Brainstorming Concepts 06/01/09 Source: Doblin
Preparing yourself and your team:  Location ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Brainstorming Concepts 06/01/09 Source: Scott Berkun
Preparing yourself and your team:  Purpose ,[object Object],[object Object],[object Object],[object Object],[object Object],Brainstorming Concepts 06/01/09 Source: Scott Berkun
Communication with your team:  Results ,[object Object],[object Object],[object Object],Brainstorming Concepts 06/01/09 Source: Scott Berkun
Working with your team:  Facilitate ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Brainstorming Concepts 06/01/09 Source: Scott Berkun
Working with your team:  Volume and comfort ,[object Object],[object Object],[object Object],[object Object],[object Object],Brainstorming Concepts 06/01/09 Source: Scott Berkun
Working with your team:  Ground rules ,[object Object],[object Object],[object Object],[object Object],Brainstorming Concepts 06/01/09 Source: Scott Berkun
A simple approach for a three hour Brainstorm (1) ,[object Object],[object Object],[object Object],[object Object],Brainstorming Concepts 06/01/09
A simple approach for a three hour Brainstorm (2) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Brainstorming Concepts 06/01/09
Some suggestions before you embark on a brainstorm ,[object Object],[object Object],[object Object],[object Object],Brainstorming Concepts 06/01/09
Enhance a brainstorming session by introducing the following lateral thinking concepts ,[object Object],[object Object],[object Object],[object Object],Brainstorming Concepts 06/01/09
Reversal ,[object Object],[object Object],[object Object],[object Object],[object Object],Brainstorming Concepts 06/01/09 Source: James Manktelow
SCAMPER ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Brainstorming Concepts 06/01/09 Source: James Manktelow and Alex Osborn
Random Input ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Brainstorming Concepts 06/01/09 Source: James Manktelow, Roger von Oech
Provocation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Brainstorming Concepts 06/01/09 Source: James Manktelow, Edward de Bono
What next? ,[object Object],[object Object],[object Object],[object Object],[object Object],Brainstorming Concepts 06/01/09
Resources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Brainstorming Concepts 06/01/09

More Related Content

What's hot

Presentation brainstorming
Presentation brainstormingPresentation brainstorming
Presentation brainstorming
atia03
 
Brainstorming
BrainstormingBrainstorming
Brainstorming
sanica
 
Six hats thinking [art of parallel thinking]
Six hats thinking [art of parallel thinking]Six hats thinking [art of parallel thinking]
Six hats thinking [art of parallel thinking]
Nadeem Yousaf
 

What's hot (20)

Brainstorming
BrainstormingBrainstorming
Brainstorming
 
Creative thinking
Creative thinking Creative thinking
Creative thinking
 
Creative Thinking
Creative ThinkingCreative Thinking
Creative Thinking
 
Presentation brainstorming
Presentation brainstormingPresentation brainstorming
Presentation brainstorming
 
Creative thinking
Creative thinkingCreative thinking
Creative thinking
 
Brainstorming
BrainstormingBrainstorming
Brainstorming
 
Creativity
CreativityCreativity
Creativity
 
Creative Thinking
Creative Thinking Creative Thinking
Creative Thinking
 
Creative Thinking Skills
Creative Thinking SkillsCreative Thinking Skills
Creative Thinking Skills
 
Brainstorming
Brainstorming Brainstorming
Brainstorming
 
Design thinking
Design thinkingDesign thinking
Design thinking
 
126. Brainstorming
126. Brainstorming126. Brainstorming
126. Brainstorming
 
Creative thinking
Creative thinkingCreative thinking
Creative thinking
 
Creative thinking
Creative thinkingCreative thinking
Creative thinking
 
Creative Thinking
Creative ThinkingCreative Thinking
Creative Thinking
 
Creative thinking
Creative thinkingCreative thinking
Creative thinking
 
Design Thinking
Design ThinkingDesign Thinking
Design Thinking
 
Six hats thinking [art of parallel thinking]
Six hats thinking [art of parallel thinking]Six hats thinking [art of parallel thinking]
Six hats thinking [art of parallel thinking]
 
Brainstorming
BrainstormingBrainstorming
Brainstorming
 
Brainstorming for fund and profit
Brainstorming for fund and profitBrainstorming for fund and profit
Brainstorming for fund and profit
 

Viewers also liked

Reading_Lesson 7 Explicit and Implicit Claims in a Text
Reading_Lesson 7 Explicit and Implicit Claims in a TextReading_Lesson 7 Explicit and Implicit Claims in a Text
Reading_Lesson 7 Explicit and Implicit Claims in a Text
Tine Lachica
 
Reading_Lesson 6 Critical Reading as Looking for Ways of Thinking
Reading_Lesson 6 Critical Reading as Looking for Ways of ThinkingReading_Lesson 6 Critical Reading as Looking for Ways of Thinking
Reading_Lesson 6 Critical Reading as Looking for Ways of Thinking
Tine Lachica
 
Reading_Lesson 3 selecting and organizing information
Reading_Lesson 3 selecting and organizing informationReading_Lesson 3 selecting and organizing information
Reading_Lesson 3 selecting and organizing information
Tine Lachica
 
Lesson 4 Patterns of Development in Writing
Lesson 4 Patterns of Development in WritingLesson 4 Patterns of Development in Writing
Lesson 4 Patterns of Development in Writing
Tine Lachica
 
Reading_Lesson 2 text as connected discourse
Reading_Lesson 2 text as connected discourseReading_Lesson 2 text as connected discourse
Reading_Lesson 2 text as connected discourse
Tine Lachica
 
Enterprise resource planning powerpoint presentation templates
Enterprise resource planning powerpoint presentation templatesEnterprise resource planning powerpoint presentation templates
Enterprise resource planning powerpoint presentation templates
SlideTeam.net
 

Viewers also liked (20)

Graphic organizers
Graphic organizersGraphic organizers
Graphic organizers
 
Types of graphic organizers
Types of graphic organizersTypes of graphic organizers
Types of graphic organizers
 
Selecting and Organizing Information - Brainstorming
Selecting and Organizing Information - BrainstormingSelecting and Organizing Information - Brainstorming
Selecting and Organizing Information - Brainstorming
 
100 images for visual brainstorming
100 images for visual brainstorming100 images for visual brainstorming
100 images for visual brainstorming
 
Reading_Lesson 7 Explicit and Implicit Claims in a Text
Reading_Lesson 7 Explicit and Implicit Claims in a TextReading_Lesson 7 Explicit and Implicit Claims in a Text
Reading_Lesson 7 Explicit and Implicit Claims in a Text
 
Reading_Lesson 6 Critical Reading as Looking for Ways of Thinking
Reading_Lesson 6 Critical Reading as Looking for Ways of ThinkingReading_Lesson 6 Critical Reading as Looking for Ways of Thinking
Reading_Lesson 6 Critical Reading as Looking for Ways of Thinking
 
Outlining
OutliningOutlining
Outlining
 
Graphic organizer Presentation
Graphic organizer PresentationGraphic organizer Presentation
Graphic organizer Presentation
 
Reading_Lesson 3 selecting and organizing information
Reading_Lesson 3 selecting and organizing informationReading_Lesson 3 selecting and organizing information
Reading_Lesson 3 selecting and organizing information
 
Outlining Process
Outlining ProcessOutlining Process
Outlining Process
 
Lesson 4 Patterns of Development in Writing
Lesson 4 Patterns of Development in WritingLesson 4 Patterns of Development in Writing
Lesson 4 Patterns of Development in Writing
 
Reading_Lesson 2 text as connected discourse
Reading_Lesson 2 text as connected discourseReading_Lesson 2 text as connected discourse
Reading_Lesson 2 text as connected discourse
 
Introduction to Focus Groups, Odum Institute, October 30
Introduction to Focus Groups, Odum Institute, October 30Introduction to Focus Groups, Odum Institute, October 30
Introduction to Focus Groups, Odum Institute, October 30
 
Planning concepts and strategies
Planning concepts and strategiesPlanning concepts and strategies
Planning concepts and strategies
 
Lesson planning
Lesson planningLesson planning
Lesson planning
 
Enterprise resource planning powerpoint presentation templates
Enterprise resource planning powerpoint presentation templatesEnterprise resource planning powerpoint presentation templates
Enterprise resource planning powerpoint presentation templates
 
Concepts of planning and control in management
Concepts of planning and control in managementConcepts of planning and control in management
Concepts of planning and control in management
 
Brainstorming
BrainstormingBrainstorming
Brainstorming
 
17 illustrated brainstorm tips
17 illustrated brainstorm tips17 illustrated brainstorm tips
17 illustrated brainstorm tips
 
Brainstorming
BrainstormingBrainstorming
Brainstorming
 

Similar to Brainstorming

Innovators_Guidebook_workdifferently_gravitytank
Innovators_Guidebook_workdifferently_gravitytankInnovators_Guidebook_workdifferently_gravitytank
Innovators_Guidebook_workdifferently_gravitytank
Pooja Merai
 
Please use HeadingsTemplates provided below when responding to th.docx
Please use HeadingsTemplates provided below when responding to th.docxPlease use HeadingsTemplates provided below when responding to th.docx
Please use HeadingsTemplates provided below when responding to th.docx
stilliegeorgiana
 
Read a selection of your colleagues’ postings.Respond to two of .docx
Read a selection of your colleagues’ postings.Respond to two of .docxRead a selection of your colleagues’ postings.Respond to two of .docx
Read a selection of your colleagues’ postings.Respond to two of .docx
audeleypearl
 

Similar to Brainstorming (20)

Brainstorming
BrainstormingBrainstorming
Brainstorming
 
Brain storming
Brain stormingBrain storming
Brain storming
 
Brain Storming
Brain StormingBrain Storming
Brain Storming
 
DTI-Module 4.pptx
DTI-Module 4.pptxDTI-Module 4.pptx
DTI-Module 4.pptx
 
Brainstorming toolkit
Brainstorming toolkitBrainstorming toolkit
Brainstorming toolkit
 
Creative brainstorming
Creative brainstormingCreative brainstorming
Creative brainstorming
 
A Primer For Design Thinking For Business
A Primer For Design Thinking For BusinessA Primer For Design Thinking For Business
A Primer For Design Thinking For Business
 
IDEATE mixtape
IDEATE mixtapeIDEATE mixtape
IDEATE mixtape
 
Group Thinking
Group ThinkingGroup Thinking
Group Thinking
 
Design sprint hand-out TOPdesk
Design sprint hand-out TOPdeskDesign sprint hand-out TOPdesk
Design sprint hand-out TOPdesk
 
Innovators_Guidebook_workdifferently_gravitytank
Innovators_Guidebook_workdifferently_gravitytankInnovators_Guidebook_workdifferently_gravitytank
Innovators_Guidebook_workdifferently_gravitytank
 
Initiating Creative Design by Brainstorming
Initiating Creative Design by BrainstormingInitiating Creative Design by Brainstorming
Initiating Creative Design by Brainstorming
 
IDEATE.pptx
IDEATE.pptxIDEATE.pptx
IDEATE.pptx
 
Process for innovation planning
Process for innovation planningProcess for innovation planning
Process for innovation planning
 
Please use HeadingsTemplates provided below when responding to th.docx
Please use HeadingsTemplates provided below when responding to th.docxPlease use HeadingsTemplates provided below when responding to th.docx
Please use HeadingsTemplates provided below when responding to th.docx
 
Achieving Success in an Interdisciplinary Team
Achieving Success in an Interdisciplinary TeamAchieving Success in an Interdisciplinary Team
Achieving Success in an Interdisciplinary Team
 
127. Useful of Brainstorming techniques
127. Useful of Brainstorming techniques127. Useful of Brainstorming techniques
127. Useful of Brainstorming techniques
 
"Creativity in PR" by A. Green chapter 6 "Greenlight thinking. Brainstorming"
"Creativity in PR" by A. Green chapter 6 "Greenlight thinking. Brainstorming""Creativity in PR" by A. Green chapter 6 "Greenlight thinking. Brainstorming"
"Creativity in PR" by A. Green chapter 6 "Greenlight thinking. Brainstorming"
 
Brainstorming
BrainstormingBrainstorming
Brainstorming
 
Read a selection of your colleagues’ postings.Respond to two of .docx
Read a selection of your colleagues’ postings.Respond to two of .docxRead a selection of your colleagues’ postings.Respond to two of .docx
Read a selection of your colleagues’ postings.Respond to two of .docx
 

More from Chris Bernard

Design In The Trenches With Chris Bernard
Design In The Trenches With Chris BernardDesign In The Trenches With Chris Bernard
Design In The Trenches With Chris Bernard
Chris Bernard
 

More from Chris Bernard (14)

Design For Mobile 2010 Windwos Phone 7
Design For Mobile 2010 Windwos Phone 7Design For Mobile 2010 Windwos Phone 7
Design For Mobile 2010 Windwos Phone 7
 
Bernard ted x_pennquarter_071110
Bernard ted x_pennquarter_071110Bernard ted x_pennquarter_071110
Bernard ted x_pennquarter_071110
 
The Future of UX
The Future of UXThe Future of UX
The Future of UX
 
Designing For Interaction
Designing For Interaction Designing For Interaction
Designing For Interaction
 
User Observation
User Observation User Observation
User Observation
 
Classic Design And IxD: Kissing Cousins (Interaction08)
Classic Design And IxD: Kissing Cousins (Interaction08)Classic Design And IxD: Kissing Cousins (Interaction08)
Classic Design And IxD: Kissing Cousins (Interaction08)
 
Design In The Trenches With Chris Bernard
Design In The Trenches With Chris BernardDesign In The Trenches With Chris Bernard
Design In The Trenches With Chris Bernard
 
Microsoft UX Platform and Tool Overview By Chris Bernard
Microsoft UX Platform and Tool Overview By Chris BernardMicrosoft UX Platform and Tool Overview By Chris Bernard
Microsoft UX Platform and Tool Overview By Chris Bernard
 
Classic Design And Web Design by Chris Bernard
Classic Design And Web Design by Chris BernardClassic Design And Web Design by Chris Bernard
Classic Design And Web Design by Chris Bernard
 
The Egg Analogy: The Problem With Designer and Developer Workflow in Software...
The Egg Analogy: The Problem With Designer and Developer Workflow in Software...The Egg Analogy: The Problem With Designer and Developer Workflow in Software...
The Egg Analogy: The Problem With Designer and Developer Workflow in Software...
 
Institute of Design: Teaming Workshop By Chris Bernard
Institute of Design: Teaming Workshop By Chris BernardInstitute of Design: Teaming Workshop By Chris Bernard
Institute of Design: Teaming Workshop By Chris Bernard
 
There Will Be Blood: 'Got Social Media' Presenation by Chris Bernard
There Will Be Blood: 'Got Social Media' Presenation by Chris BernardThere Will Be Blood: 'Got Social Media' Presenation by Chris Bernard
There Will Be Blood: 'Got Social Media' Presenation by Chris Bernard
 
Marketing's Perfect Storm: Critical Mass Presenation by Chris Bernard
Marketing's Perfect Storm: Critical Mass Presenation by Chris BernardMarketing's Perfect Storm: Critical Mass Presenation by Chris Bernard
Marketing's Perfect Storm: Critical Mass Presenation by Chris Bernard
 
Design Thinking Dallas by Chris Bernard
Design Thinking Dallas by Chris BernardDesign Thinking Dallas by Chris Bernard
Design Thinking Dallas by Chris Bernard
 

Recently uploaded

Activity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdfActivity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdf
ciinovamais
 
The basics of sentences session 3pptx.pptx
The basics of sentences session 3pptx.pptxThe basics of sentences session 3pptx.pptx
The basics of sentences session 3pptx.pptx
heathfieldcps1
 
1029 - Danh muc Sach Giao Khoa 10 . pdf
1029 -  Danh muc Sach Giao Khoa 10 . pdf1029 -  Danh muc Sach Giao Khoa 10 . pdf
1029 - Danh muc Sach Giao Khoa 10 . pdf
QucHHunhnh
 
1029-Danh muc Sach Giao Khoa khoi 6.pdf
1029-Danh muc Sach Giao Khoa khoi  6.pdf1029-Danh muc Sach Giao Khoa khoi  6.pdf
1029-Danh muc Sach Giao Khoa khoi 6.pdf
QucHHunhnh
 

Recently uploaded (20)

Activity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdfActivity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdf
 
UGC NET Paper 1 Mathematical Reasoning & Aptitude.pdf
UGC NET Paper 1 Mathematical Reasoning & Aptitude.pdfUGC NET Paper 1 Mathematical Reasoning & Aptitude.pdf
UGC NET Paper 1 Mathematical Reasoning & Aptitude.pdf
 
microwave assisted reaction. General introduction
microwave assisted reaction. General introductionmicrowave assisted reaction. General introduction
microwave assisted reaction. General introduction
 
On National Teacher Day, meet the 2024-25 Kenan Fellows
On National Teacher Day, meet the 2024-25 Kenan FellowsOn National Teacher Day, meet the 2024-25 Kenan Fellows
On National Teacher Day, meet the 2024-25 Kenan Fellows
 
General Principles of Intellectual Property: Concepts of Intellectual Proper...
General Principles of Intellectual Property: Concepts of Intellectual  Proper...General Principles of Intellectual Property: Concepts of Intellectual  Proper...
General Principles of Intellectual Property: Concepts of Intellectual Proper...
 
Mixin Classes in Odoo 17 How to Extend Models Using Mixin Classes
Mixin Classes in Odoo 17  How to Extend Models Using Mixin ClassesMixin Classes in Odoo 17  How to Extend Models Using Mixin Classes
Mixin Classes in Odoo 17 How to Extend Models Using Mixin Classes
 
ICT Role in 21st Century Education & its Challenges.pptx
ICT Role in 21st Century Education & its Challenges.pptxICT Role in 21st Century Education & its Challenges.pptx
ICT Role in 21st Century Education & its Challenges.pptx
 
Accessible Digital Futures project (20/03/2024)
Accessible Digital Futures project (20/03/2024)Accessible Digital Futures project (20/03/2024)
Accessible Digital Futures project (20/03/2024)
 
The basics of sentences session 3pptx.pptx
The basics of sentences session 3pptx.pptxThe basics of sentences session 3pptx.pptx
The basics of sentences session 3pptx.pptx
 
Grant Readiness 101 TechSoup and Remy Consulting
Grant Readiness 101 TechSoup and Remy ConsultingGrant Readiness 101 TechSoup and Remy Consulting
Grant Readiness 101 TechSoup and Remy Consulting
 
Spatium Project Simulation student brief
Spatium Project Simulation student briefSpatium Project Simulation student brief
Spatium Project Simulation student brief
 
1029 - Danh muc Sach Giao Khoa 10 . pdf
1029 -  Danh muc Sach Giao Khoa 10 . pdf1029 -  Danh muc Sach Giao Khoa 10 . pdf
1029 - Danh muc Sach Giao Khoa 10 . pdf
 
Third Battle of Panipat detailed notes.pptx
Third Battle of Panipat detailed notes.pptxThird Battle of Panipat detailed notes.pptx
Third Battle of Panipat detailed notes.pptx
 
1029-Danh muc Sach Giao Khoa khoi 6.pdf
1029-Danh muc Sach Giao Khoa khoi  6.pdf1029-Danh muc Sach Giao Khoa khoi  6.pdf
1029-Danh muc Sach Giao Khoa khoi 6.pdf
 
Sociology 101 Demonstration of Learning Exhibit
Sociology 101 Demonstration of Learning ExhibitSociology 101 Demonstration of Learning Exhibit
Sociology 101 Demonstration of Learning Exhibit
 
Magic bus Group work1and 2 (Team 3).pptx
Magic bus Group work1and 2 (Team 3).pptxMagic bus Group work1and 2 (Team 3).pptx
Magic bus Group work1and 2 (Team 3).pptx
 
2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx
2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx
2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx
 
How to Give a Domain for a Field in Odoo 17
How to Give a Domain for a Field in Odoo 17How to Give a Domain for a Field in Odoo 17
How to Give a Domain for a Field in Odoo 17
 
How to Manage Global Discount in Odoo 17 POS
How to Manage Global Discount in Odoo 17 POSHow to Manage Global Discount in Odoo 17 POS
How to Manage Global Discount in Odoo 17 POS
 
Application orientated numerical on hev.ppt
Application orientated numerical on hev.pptApplication orientated numerical on hev.ppt
Application orientated numerical on hev.ppt
 

Brainstorming

  • 1. Brainstorming Concepts and Planning Chris Bernard, User Experience Evangelist, Microsoft This presentation is a collection of techniques I use for brainstorming sessions. Brainstorming is often misunderstood or used ineffectively. Hopefully you’ll find some of these concepts helpful. The are techniques I been taught at the Institute of Design and have refined in my work at IBM and at Microsoft. It’s a great starting point for understanding how brainstorming can work for you. February 2008
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.