5. Sources we trust have changed
Trusted sources of information according to US Consumers, 1997 and 2007
Source: eMarketer Bridge Ratings and University of Massachusetts 2007
Rated 1 (lowest) to 10 (highest)
5
6. What is the value of social media?
•Share expertise
•Find expertise
•Self-promote
•Make connections
•Collaborate
•Recommend
•Communicate
6
7. Tools
Primary
LinkedIn – professional networking, discussion groups
Twitter – microblogging, sharing information, perspective
YouTube – video pieces, tagging
Secondary
Blogs – personal commentary
Flickr – pictures, images, tagging
Facebook – recreational, personal-friends, family
Up and coming
Google+ - technorati, digerati
7
8. Paul and I discussed a topic over breakfast...and I tweeted
about it...
Photo credit: Ms. Hilary Charlesworth
8
12. Twitter math is simple
• I post a tweet…
• My 400 followers see it and they each retweet…they may have
100 followers each
• Each of their 100 followers then retweet…
• Included in a twitter newspaper (Metanomics Daily has 1400
followers)
12 Corporate Citizenship & Corporate Affairs
13. LinkedIn
Pleated pants of social networks
Digital CV
Always current contact info
Share your expertise
Connect with colleagues
Participate in groups
13
24. Next Steps
LinkedIn
•Set up a LinkedIn page and keep it updated
•Look for friends and colleagues and connect
•Find a group(s) to join and weigh in when you
feel you have something to contribute
Twitter
•Establish a Twitter ID
•Search for people with similar interests
•Follow them!
•Write your own tweets
•Look for one to retweet
•Send a DM (direct message) to someone
24
Editor's Notes
…
…
…
In terms of trusted sources of information, people we have never met but who communicate clearly and have a solid reputation have way outpaced relatives and friends. Think of them as *strangers with experience or expertise*. And advertising is in a distant 8 th place! Trip Advisor, Yelp, Travelocity, reviews on Web sites
Accelerate discovery and validation Accelerate and improve communication Enhance reputation and prospects Improve effectiveness Quickly improve products, services and processes Preserve and exploit all information