Result of my PR efforts during SXSW.

1. MEDIA ONSLAUGHT

2. CUPID

3. “ It’s the kind of thing we can imagine
20 years in the future, but not now,
not yet.”
Russell Brandom | THE VERGE
The CUPID drone strikes with 80,000 volts to the chest

4. “ You’re going to want to steer clear of
this CUPID.”
Zach Honig | ENGADGET
Watch a man get stunned by the Chaotic Unmanned
Personal Intercept Drone (stun copter!)

5. “ The demo was a ton of fun.”
Davey Alba | POPULAR MECHANICS
SXSW 2014: Chaotic Moon demonstrates CUPID, a drone
that can tase you

6. “ At Chaotic Moon in Austin, Texas,
amazing things are being made.”
Brent Rose | GIZMODO
Meet CUPID: the drone that will shoot you with an 80,000
volt taser

7. “ It’s refreshing that someone is
thinking of the real future.”
Chris Matyszcyzk | CNET
Useful! The drone with an 80,000-volt stun gun

8. “ A new personal drone experiment
is showing us just how terrifyingly
effective consumer-grade drones
can be.”
Adario Strange | MASHABLE
Flying taser drone delivers 80,000 volts of paralyzing fear

9. “ Drones could deliver pizza—or 80,000
volts of electricity.”
Kyle Chayka | TIME
Watch this drone taser a guy until he collapses

10. “ You are about to get stunned by a
drone.”
Laurie Segall | CNN MONEY
Watch this drone stun a man

11. “ Attack of the drones.”
Pimm Foxx | BLOOMBERG TV
Meet the drone that shoots stun darts at people

12. “ The 26-year old intern who was
tasered by a stun-gun equipped drone
during SXSW says he felt “pretty good”
about being zapped by his employer.”
Susanna Kim | ABC NEWS
Texas start-up tasers intern via stun-copter to spark
discussion about tech at SXSW

13. “ If you ever see these hovering near
you in the future, just say what the
intern should have said: “Don’t tase
me, drone.”
Michael Roppolo | CBS NEWS
SXSW 2014: Chaotic Moon demonstrates CUPID, a drone
that can tase you

14. “ We’ve seen the future and it tases you
from the air.”
Kai Ryssdal | PUBLIC RADIO’S MARKETPLACE
Don’t tase me, drone

15. “ It is as crazy and terrifying as
it sounds.”
Caroline Moss | BUSINESS INSIDER
A stun gun drone designed to incapacitate criminals is
the scariest thing at SXSW

16. “ As a huge fan of both drones and
stun guns, I can’t help but get excited
about the latest development in aerial
weaponry: the stun gun drone.”
Andrew Couts | DIGITAL TRENDS
The CUPID stun gun drone will hunt you down, zap you
into submission

17. “ CUPID’s implications are far-reaching.”
Jack Smith | BETABEAT
Terrifying taser drone comes equipped with 80,000 volt
stun gun

18. “ Somewhat to our relief, Chaotic Moon
isn’t planning on building autonomous
taser-toting drones.”
Chris Davies | SLASH GEAR
Stun-gun drone demos 80,000 volt perp put-down
potential

19. “ Chaotic Moon wants to strike fear into
the hearts of criminals.”
Andrew Roberts | UPROXX
SXSW gets invaded by a new stun gun drone that will
control our nightmarish future

20. “ With criminals using drones for their
own nifty purposes, maybe it’s only
fitting that police have a new toy to
play around with too.”
Ben Cosman | THE WIRE
Meet the stun gun drone that shoots first and doesn’t ask
questions later

21. SHARK PUNCH

22. “ It’s currently only playable at SXSW,
but maybe one day, we’ll all get to
punch sharks.”
Kirk Hamilton | KOTAKU
An Oculus VR game about therapeutic shark-punching

23. “ Pure, addictive bliss.”
Joseph Volpe | ENGADGET
Punching virtual sharks with the Oculus Rift and Leap
Motion

24. “ Hysterical fun.”
Davey Alba | POPULAR MECHANICS
We strapped into an Oculus Rift with a Leap Motion
Controller and punched sharks at SXSW 2014

25. “ Could rival the final scene of Jaws.”
Jared Newman | TIME
Oculus and Leap Motion combine for virtual reality shark
punching

26. IMPACT

27. Timeline of articles
20
15
10
5
Number of sources covering us
MAR. 7 MAR. 9 MAR. 10 MAR. 12

28. REACH
158,878,316

29. YOUTUBE VIEWS
204,107+
Not all sites post data about views

30. SHARES
19,523+
1/3 of sites don’t report share data

31. COMMENTS
695+

32. BOOM