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Social Media and the Sales Cycle
- 1. how social media aligns with the sales cycle chris brogan - new marketing labs chris@chrisbrogan.com @chrisbrogan #mprofs
- 2. me typist
- 4. this isn’t magic social media are tools that allow for a different kind of interaction. it’s up to you to make good things happen with the tools. use them bluntly, and they are no more effective than anything else.
- 6. to community
- 7. wiifm framework / lead gen / support / promotion
- 8. a sales marketing framework connect wild ideas to actionable steps
- 10. not at all
- 11. these tools aren’t crazy squint and you recognize the sales cycle
- 12. prospecting
- 13. prospecting pipeline
- 14. prospecting pipeline sale
- 15. prospecting pipeline support sale
- 16. prospecting r&d pipeline support sale
- 17. LISTENING CONTENT MKTG prospecting r&d pipeline support sale
- 18. LISTENING CONTENT MKTG prospecting r&d pipeline support LISTENING COMMUNITY sale
- 19. LISTENING CONTENT MKTG prospecting r&d pipeline support LISTENING COMMUNITY sale EDUCATION COMMUNITY
- 20. LISTENING CONTENT MKTG prospecting r&d pipeline support LISTENING LISTENING COMMUNITY COMMUNITY sale EDUCATION COMMUNITY
- 21. LISTENING CONTENT MKTG LISTENING prospecting r&d pipeline support LISTENING LISTENING COMMUNITY COMMUNITY sale EDUCATION COMMUNITY
- 22. they drive a strategy listening, experience, presence
- 23. they drive the sales cycle lead gen / support / promotion
- 24. listening and lead gen
- 25. 05_ listening
- 30. http://search.twitter.com http://blogsearch.google.com http://www.technorati.com http://www.alltop.com http://google.com/reader Google the phrase “grow bigger ears.”
- 31. support
- 34. promotion
- 35. 06_ experience HTTP://WWW.FLICKR.COM/PHOTOS/RICHARDSTOWEY/118272308/
- 47. 07_ presence
- 50. reward the faithful my canadian club experience
- 55. make an online presence setting up a few accounts
- 61. some tools to look into sick of hearing about twitter yet?
- 67. tools twitter , facebook, blogs, email marketing private community, location-based apps physical tools: flip , podcasting, mobile
- 68. listening as marketing the roger smith hotel, new york city
- 73. cafe-shaped conversations how do you make meaningful relationships? how does it bring in leads?
- 83. connect connect build small powerful networks
- 86. some resources Google: “grow bigger ears” “if I started today” “chrisbrogan outposts” http://www.chrisbrogan.com/best-of/