There's more to designing with data than visualisation or infographics. Data driven utility - or data products are where the real value lies. For the next generation of designers, data will be their material. It is up to us to understand its material properties as the next iconic products won't be made from plastics, or metal, or glass. They will be made of data

1. ODI Designing With Data May 2014
Designing With Data
chris@datadowns.com
@dataisthenewoil

2. ODI Designing With Data May 2014
What we’re going to try do today
Explore data driven ideas
Start with needs
Develop service concepts
Work in teams
Consider social, environmental and
financial opportunities & consequences

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What we’re not going to do today
Not going to teach you any tools
Not going to write any code
Not going to attempt to wrangle any
data

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About me
Product Designer
Web Designer
Interaction Designer
Service Designer
Data Entrepreneur

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My belief
The iconic products of the
future won’t be made of
plastic, or metal, or glass.
They will be made of data. As
future product designers, data
will be our primary material.

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x6 million

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Four myths about data
#01 You have to be a developer to design
with data
#02 Data is hard to get hold of
#03 The designer’s role is to visualise data
#04 Data is the new oil

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Insight #01
You don’t have to be a
developer to design with data.
Researcher
Designer
Developer
Data Analyst

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Insight #02
Data, as a material, is
widely available and there
are many ways to get hold
of it.

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Insight #02 (three ways of getting hold of data)
Expenditure Index
Take it Scrape it Make it

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Insight #02 Take it

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Insight #02 Scrape it

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Insight #02 Make it

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Insight #03
There’s more to designing
with data than data viz or
info graphics
They are to data what
souvenirs are to people,
places and events.

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Insight #03

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Insight #03
Info Graphics
Storytelling
Data Visualisation
Analysis

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Insight #03
Data Products
Utility

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Insight #03
Data Products
Utility

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Insight #03

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Insight #04
Data is not oil. The more data
is used, the more data it
makes, which gives us even
more design opportunities.

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Insight #04

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Insight #04
1,000,000 page views per month
400,000 unique visits per month
16,000 registered users

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Insight #04

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Insight #04

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Insight #04

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Our Role
We have the opportunity to
understand the properties
of data through creative
exploration.

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Thank you.
sign-up: www.dataof.me
chris@datadowns.com
@dataisthenewoil