People do things to feel stuff. It doesn't matter if people are doing something they like or don't like, they are expecting to feel something that gives them a sense of completion or desirable result. This worksheet helps you to simply define what you expect people to do and feel and as a result of the product or service offer you are making.

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Value Proposition Storytelling Worksheet
People do things to feel stuff. It is that simple. Whether they are paying a
bill or going to the movies they want to feel a certain way. Use this simple
worksheet as a reminder of that.
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Joy, sadness, supported, complete, considered, free, happy, loved, loving,
inspired, etc. These are what people are after.
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First Describe the person / persona you are designing for, who they are and what
they want and need
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Next Describe how product, then describe what functional purpose it serve, and
next, describe how people want to feel when they use it, and then tell their story.
If you can’t simply describe how the offer helps
people achieve their functional and emotional
goal then you likely need to adjust your solution."
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Be on the look out for questions that come up
when trying to complete this worksheet as they
often point the way to areas that need to be
further explored.
Who are you designing for? Give them a…
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Name:
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Job:
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Family:
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Dream:
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Hate:
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Quirk:
What people want to… How you help to…
Avoid Ease
Do Enable
Feel Enrich
Their Story Your Story
Feel Right Buy Again
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