Conversion Rate Optimization at OMS - the 5 Step Conversion Optimization Strategy

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Conversion Rate Optimization at OMS - the 5 Step Conversion Optimization Strategy by Chris Goward on Feb 07, 2012 Edit 0 views Chris Goward presents Conversion Optimization and Landing Page Optimization case studies and the 5 Step Conversion Optimization Strategy to dramatically improve lead generations, e-commerce and revenue. <a>Chris Goward</a>

Business Technology

How to Develop and Execute a Successful Conversion Optimization Strategy Connect here! Plus, Two Special Announcements! Chris Goward Co-Founder & CEO WiderFunnel @chrisgoward

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The Conversion Optimization Agency

Who’ s Getting Results? Clients globally: US, UK, Canada, Spain, Sweden, Israel, Australia, Japan

Conversion Optimization is NOT… “ Best Practices” Advice

Follow “Best Practices” Advice ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Conversion Optimization is NOT… Multivariate Testing Weak Ideas Brilliant Results

Conversion Optimization is NOT… Just Design Testing (Please, no more button tests!)

Conversion Optimization is NOT… Conversion Rate Before & After Testing Old Page New Page

Real Conversion Optimization is… Conversion Optimization

Test Result 42% E-Commerce Revenue Per Visitor Lift

Test Result 42% E-Commerce Revenue Per Visitor Lift Marketing Insight!

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Business Goals Website Goals Conversion Optimization Goals

RV Travel Site-Wide Conversion Optimization

Align Objectives to Business Goals ? ? ? ? ?

Use the 5-Step Conversion Optimization Strategy ,[object Object],[object Object]

Conversion Funnel Opportunities ,[object Object],[object Object],[object Object],[object Object]

Test Result 60% Phone Call Booking Lift!

How to Develop a Conversion Optimization Strategy ,[object Object],[object Object],[object Object]

What Makes a Great Hypothesis? ,[object Object],[object Object],[object Object]

Knowing what to test : Using the LIFT Framework ™ (Note: For more, search “WiderFunnel Lift”) TM Relevance Clarity Anxiety Distraction Urgency

Persistent Call-To-Action Test ,[object Object],[object Object],[object Object]

Develop Test Hypotheses WEAKNESS STRENGTH Clarity - Mis-aligned labels, fields and icons confuses eyeflow Urgency - No mention that RVs bookings are limited Relevance - CTA button copy is not specific or matched to headline Hypothesis: Visually aligning fields & labels will lift conversions Hypothesis: Changing button copy to match will lift conversions Hypothesis: Using limited availability will lift conversions

How to Develop a Conversion Optimization Strategy ,[object Object],[object Object],[object Object],[object Object]

Use a Systematic, Repeatable Process 2 Hypothesis Creation 3 Funnel Experiment Map 5 Technical Install 4 Graphic Design & Copy 6 Experiment Launch 1 LIFT Analysis 7 Results Analysis Kaizen Plan

How to Develop a Conversion Optimization Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Special Announcement #1 ConversionSkills.com just launched! ,[object Object],[object Object],[object Object],ConversionSkills.com Go to:

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Special Announcement #2

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