2. The Challenge
6S was a digital marketing agency with a strong reputation in the Vancouver market as
tactical SEO and PPC specialists. They wanted to climb the value chain to attract larger
clients and larger portions of their marketing budgets. They had plans for a new HQ in
Vancouver, and wanted to grow their offices in Toronto, New York and LA…but first, they
needed to create a brand concept and establish a more compelling market position. 6S
and Frank partnered to rename, reposition, redesign and re-engineer how the company
approached the market.
3. The Approach
We conducted over 40 interviews with existing and past clients,
stakeholders, partners, friendlies and competitors. The objectives
were to find out how prospects understand 6S, what profile of
customer 6S attracts, why customers choose them over peers, what
objections clients had, and what opportunities 6S were missing.
We also conducted a competitor audit across all disciplines that
overlapped digital marketing, customer acquisition, advertising, and
performance marketing, as well as a full-market trend analysis to help
us understanding where the marketplace was shifting.
4. Research showed that their strong reputation
for tactical execution had limiting effects
on their ability to attract high-value work.
Their core offerings were being rapidly
commoditized by cheap contractors and
pervasive platforms that clients could use
themselves. It became clear that for 6S to
prosper, they needed to work at a higher
strategic level. 6S’ real value to their clients
was the consultancy insight they offered, not
solely the delivery of the performance metric
at the end. They were giving away high-value
services without realizing it.
The Insight
5. The Solution
We gave the company an exciting new brand concept and repositioned them in a
high-value segment that would be receptive to their services and character. They
became the agency that people go to when they want to discuss their business
objectives (like a digital version of McKinsey).
We changed the name to match the new brand concept and market position. We
created a brand identity that reflected the perspective, thoughtfulness and intention
that larger consultative agencies are known for. We also coached them on how to
communicate effectively in their new space. We assisted with the interior design of
their new offices and continue to support their brand efforts as partners.
12. Typography
1.1 SECTION HEADER
Body copy, vellectam omnim consed qui occabor a adipsam
etur, nobitasita corpore voluptam consenis am quo cor magnam
facepudi ab int vendis eos secabor itaquaero esto ma sitem que di
quiatistrum facera cores mossimp orenit.
Call out – Afficius rererum autasin
nes eiciene occum res aceris
doluptum quia autate pre minte
volot quamentur asel.
Usciet alique voloreris aut labor molles et elitisti archita alique
sita sit quae pra parchilique il imini alictur, optas eum et int optia
peribusa pero voloria spissum int occae.
Museo Sans 100
Museo Sans 300 Italic
Museo Sans 700
Museo Sans 300
1.1 SECTION HEADER
Body copy, vellectam omnim consed qui occabor a adipsam
etur, nobitasita corpore voluptam consenis am quo cor magnam
facepudi ab int vendis eos secabor itaquaero esto ma sitem que di
quiatistrum facera cores mossimp orenit, ut quiatur as dicti ventur
sitae dus, omnis aut fugias.
• Bullet points, sient intempor site dustibea venditatet
– Uptat aspisquas ressequ
• Consenis am quo
• Esto ma sitem que di quiatistrum facera
“Quote – Venditatet inim sectora num
num is escimo destiorio blaut qui te
omniment assequis reped quiam, uptat
aspisquas ressequ endetit snuef”.
NAME, POSITION, COMPANY
Museo Sans 300
Museo Sans 300
Museo Sans 300
Museo Sans 300 Italic
Page title iliate et harchi
Verlla dia autemporunda
Museo Sans 100
13.
14. Lorem ipsum dolor sit amet,
sectetuer adipiscing elit, sed
diam nonummy nibh mod.
15. Lorem ipsum dolor sit amet, consectetuer. Cing elit sed diam nonummy nibh euismod.
16. Lorem ipsum dolor sit amet. Consectetuer adipcing elit.Lorem ipsumh lorem ipsum dolor sit amet.
29. Testimonial
“We wanted to work with a branding agency that had edge
and was willing to take risks and we were prepared to skin
our knees during the process. We wanted raw, honest
feedback and direction to help us build the best brand
possible. The mission was accomplished and felt that our
best interests were represented every step of the way.
What I liked about this team was that they were swift,
nimble and willing to evolve as the direction unfolded.
Bravo to The Team, let’s celebrate.”