A brief presentation I prepared for our marketing team discussing the benefits of Radian6 and Hootsuite for social listening and social engagement activities.

1. SOCIAL MEDIA UPDATE
GET SOCIAL - LISTENING AND ENGAGING

2. WHAT IS RADIAN 6
• Social listening

3. RADIAN 6 - INSIGHTS

4. RADIAN 6 – SUMMARY DASHBOARD

5. WHAT IS HOOTSUITE
• Social Engagement

6. WHAT IS HOOTSUITE

7. LISTENING
• Find out what people are
saying about you
• Listen in on ‘other’
conversations first before
engaging
• Search for relevant topics
• Ex: if we can search for
keywords related to brand,
topic, subject matter and
campaign

8. CONVERSATION
• Talk to other users
• Ask questions
• Become a resource
• Engage with other users – even if they are not in
your network
• Gain followers, help get content retweeted or
passed on to others (Facebook ‘like’)

9. PORTABILITY
• Hootsuite is web-based (Cloud Computing)
• Hootsuite is mobile
• 24 / 7 access
• Push notifications
• iPad, iPhone, Android
• Mac or PC (anything with a Browser).

10. ANALYTICS
• How well is your campaign working out?
• Is it engaging
• What are users most interested in?
• Which topics are popular on twitter / Facebook?
• Are these topics I can add something of value to?

11. TIME – SAVER
• Schedule, Schedule
and Schedule
• Check multiple
accounts from one
account
• Auto-pilot (to a certain
degree)
• Blend real updates with
scheduled updates

12. ACQUIRE NEW FANS
• Use the search feature to
find out what is popular
• Look up competitors
• Follow other like minded
users
• Network, network and
network

13. WAYS TO USE HOOTSUITE LIKE A PRO
• Manage multiple accounts
• Complete social media tool box
• Monitor and respond to members
• Engage with all Brands
• Find and acquire new business
• How influential are people
• Add new streams
• Build lists and use alerts

14. GO MOBILE

15. GET SOCIAL

16. QUESTIONS
• chris_rathborne@racv.com.au
• Linkedin.com/chrisrathborne
• @chris_rathborne
• www.thedigitaljournal.net