A quick presentation I found from years ago giving an overview of some of the stuff we did to launch Stormhoek, the worlds first real world brand to be successfully launched via online/social media marketing. The presentation was put together by founder Graham Knox, Shane WIlson, & myself. This was one of the first case studies used around the world for social media marketing success. The lessons we learned are still valid today - "Interactivity creates trust and loyalty".

1. The Stormhoek Story
By
Graham Knox & Chris Rawlinson

2. Our Blog

3. Thresher’s Voucher

4. Of course [you can upload it], it’s just a blog...
Monday, Nov 27th :
Tuesday, Nov 28th :
Friday, Dec 1st :
37,000 Downloads
56,000 Downloads
715,000 Downloads

5. And the effect was...

6. ...by the 10th
December 2006...
Total voucher redemptions stood at:
Over 4 million

7. It all started here...

8. And the beginning...
2003

9. How do you attract a consumer’s eye when shelves look like...

10. Our options were to use traditional media...

11. But “old” media has disadvantages...
• Cost
• One way message
• Impersonal
• Inflexible

12. Whereas “new” media is...
• Person to person
• Flexible (turnaround in minutes)
• Enormous potential reach
• Inexpensive
• Interactive

13. And interactivity creates...
• Loyalty
• Trust

14. The lovable...Hugh Macleod...

15. So how has it done?

16. And if you Google us...

17. And sales (from 2003 until 2006)
Stormhoek wine averages £5.00 per bottle

18. SA wine exports to the UK (1994-2005)
The average price of SA wine in the UK is £3.73 per bottle

19. But the “kicker” that was 2006 revealed...

20. While Stormhoek sales did...

21. And the wines...

22. And we did this with the trophy...

23. Stormhoek garnered some interest from none other than...
And if you consider that of 17 South African wines that got a mention...
3 were from Stormhoek

24. But that is not all...
Best Consumer Campaign in British Liquor 2006

25. And more...
American Marketing Association Awards 2006
World Marketing Top 50
and 41 more...