Social Media and Digital Marketing for Schools
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Social Media for Schools is a talk prepared for the Independent Schools Marketing Association of South Africa (ISMA) conference in Cape Town 2012 November. The talk looks at Social Media, digital education, and its impact of schools, as well as some tips on how to succeed.
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Social Media and Digital Marketing for Schools
- 1. Social Media & Education @ChrisRawlinson
- 3. Education in the year 2000, as imagined in 1910 by French postcard artist Villemard. Image: National Library of France
- 6. Mass Media
- 10. Reading is up! 1980: 7.4 Hours / Day 2008: 11,8 Hours/Day 9.57 zettabytes of data Source: 2009 HMI Report, Global Information Industry Center, University of California, San Diego, Bohn, Short
- 11. Web Capacity
- 12. • There are over 10million Internet users in South Africa now • Total of approx 8.5 million South Africans access the Internet on their cell phones • Approx. 25% growth internet users year on year in SA • 45% female - 55% Male user base • Ages 15 -24 represent approx. 10% of users
- 13. Social Media
- 14. Online Media Mix
- 15. • 9.34m active users in SA • 52% male / 48% Female • Age10-25 = 52% user base • 13% of users spend Moola • 50m global subscribers
- 17. Approx 8m SA users Approx 6.8m access via Mobile 49% male / 51% Female 69% use daily 170 ave friends 6h30m ave browse time/month Age13-22 = 24% user base (the bulk are aged 22-30)
- 18. “Twitter is not a technology. It’s a conversation. And it’s happening with or without you.” @charleneli
- 19. • 2.43m SA users • 15.4m tweets per Month • Most active 9am -10am • Most active on Mondays • 52% Male 47%Female
- 20. Alexa top sites in SA 1. Google.co.za 2. Facebook 3. Google.com 4. YouTube 5. BidorBuy 6. Yahoo 7. Gumtree 8. LinkedIn 9. Wikipedia 10. News24
- 21. So What Now?
- 22. "Big breakthroughs happen when what is suddenly possible meets what is desperately necessary" Thomas Friedman, New York Times 2012
- 23. The Flipped Classroom The Flip: Content at home < > Problem sets in Class On-Demand: Pause and Repeat Progress Reports are Immediate
- 30. Because games are fun, and are a great way to learn.
- 31. Set Goals and Measure What you can’t measure, you can’t manage. - Peter Drucker
- 32. Flow •Clear set of goals •Clear set of Rules •Challenge matched to skill or confidence •Clear and Immediate Feedback
- 33. Case Study: Nike Nike "Connecting used to be, 'Here's some product, and here's some advertising. We hope you like it. ’Connecting today is a dialogue.“ Nike CEO, Mark Parker
- 34. Case Study: Nike
- 37. • Teaching administration is taking up almost as much time as the teaching itself. • Teachers are looking for ways to be more productive. • So they’re adopting apps like ClassDojo and Socrative to be more productive. • Mostly without the permission or go-ahead of their school or regional education boards... Due to the free starter version of these tools
- 38. Schools Social Media Advice 1. Monitor the conversations happening 2. Do have an updated Twitter / website / Facebook page 3. Make your websites social. 4. Try and create shareable and open school resources online. 5. Respond to conversations as often as possible. 6. Create a social media school policy (Staff/Students) 7. If creating a network use existing tools / software. 8. If running social media empower the person, or make sure they are already senior staff. 9. Continuously learn, unlearn, and re-learn.
- 39. Relax and Enjoy
- 40. chris.rawlinson@ogilvy.co.za @ChrisRawlinson
Editor's Notes
- I’m an innovator / early adopter
- Start off with a meme to get into the swing of things - A meme ( /ˈmiːm/; meem)[1] is "an idea, behaviour or style that spreads from person to person within a culture.“This is one for a job similar to mine
- What people thought education would be like today
- What it’s like today
- We went through a media revolution with the birth of the internet
- People have short attention spans partly because of the amount of content freely available at the push of a button.
- Its fundamentally changed the way we deal with informationPeople used to easily seek out content – any content was great because it exsistedNow we have a huge excess, you have to do something special to stand outBut its interesting to see how we have adapted
- Clay Shirky (born 1964[2]) is an American writer, consultant and teacher on the social and economic effects of Internet technologies. He has a joint appointment at New York University (NYU)But its interesting to see how we have adapted
- 1 zettabyteapprox equivalent to every person on earth receiving 174 newspapers per day
- Capacity has increased x2 this year aloneAnalysts say "For every 10% broadband penetration you get an average of 1% GDP growth in that country"Set for big increase by 2014.The time to get things right is now
- Glabal stats
- View of facebook connections around the world.Largest social network and now passing 1 billion users!
- Currently approx over 1billion users world wideIs seen as the Cool Brand to be on
- Charlene is one of the most influential women in tech & true original social media experts and former VP of Forrester research group (co wrote Grownswell)
- Large take up with youth – short and easy to use (140 characters)
- YouTube: 28% of people pay more attention to online video than TV commercials today
- This is what and how we plan to do it.
- With all the tech we have now we have huge new possibilities – Mpesa (Banking)
- So what does this mean for education?Used to bee that all info was in class, now its at home, in the car, wherever you are.People have unprecedented access to free information where ever they areHow can we make that work in our favour
- 2006 Salman Khan, a graduate of MIT and Harvard Business School. With the stated mission of "providing a high quality education to anyone, anywhere", the website supplies a free online collection of more than 3,500 micro lectures via video tutorials stored on YouTube teaching mathematics, history, healthcare and medicine, finance, physics, chemistry, biology, astronomy,economics, cosmology, organic chemistry, American civics, art history, macroeconomics, microeconomics, and computer science.[4] Khan Academy launched a computer science module in September 2012.[5][6] Khan Academy has delivered 200 million lessons.[7]
- Real time progress reports + badges
- Real time progress reports + badges
- (Students need quicker feedback loops) For teachers: in some classrooms, more than 50% of class time is spent managing behavior rather than delivering instruction; ClassDojo aims to greatly reduce this so teachers can do more teaching and less crowd control! In addition, for the first time, teachers have a painless way to focus on developing positive behavior over time, rather than just logging referrals once it is too late to intervene.
- Remind101 began at Michigan State University when Brett became overwhelmed and unorganized with his semester workload. The "AH-HA" moment came when he received a text message. Knowing students text message and email so often, what if a program could send reminders to students before their assignments are due?
- Socrative is a free piece of mobile/tablet/laptop software that allows you to easily set up quizzes/multiple choice , get people to play as a team, get exit feedback (today I learned… tomorrow I need…)
- Flow is the mental state of operation in which a person performing an activity is fully immersed in a feeling of energized focus, full involvement, and enjoyment in the process of the activity. Proposed by MihályCsíkszentmihályi Hungarian
- Advertising example
- Advertising example
- mobile games aimed at boys and girls between the ages of 13 and 18 dealing with social questions (Child abuse / rape) and teaches answers
- http://www.arcademics.com/ some free some pay = for smart phones/tablets
- Using these tools can allow you to be faster, earn more respect, and converse in their world in a controlled safe way
- Saidwot /brandseye track it, measure it, value it(Information, conversation, publicity)Add FB/Twitter share functionsfree and easy to do, make things easy to share/like (Maps, schedules, rules, email/text notifications etc)Respond often fast – e.gfnb – michaeljordanPut policy in place to help protect you as a company and your staff and pupils (allow them to know what it right and wrong)Networks – Try build your own network, it doesn’t / shouldn’t all be on Facebook,Key is speedAlviyn Toffler: The illiterates of the 21st century will not be the people that can’t read or write, but the people that fail to learn, unlearn and relearn
- In my industry the top 10 most highly paid roles didn’t exist 10 years agoWe are still essentially talking and teaching people, we just need to keep up to date with the tech changes in order to communicate via the right channels and spot new opportunities.