SlideShare Explore Search You

Upcoming SlideShare

Loading in …5

Digital Branding

19,161 views

Chris Schaumann

, ex Global Vice President, Consumer Engagement (Digital & Social Media Marketing & CRM)

Published on Sep 2, 2008

In an age of product abundance, it’s more important than ever to have a strong brand to differentiate your company, product or service. Emancipated consumers powered by the internet are in control, participate and co-create brands. Thriving with your brand in this challenging environment requires re-thinking a couple of things: the marketing model, your platform approach, media and your brand assets.