The Innovation & Transformation Team in Nokia’s Global Marketing Group is identifying, nurturing and expanding key capabilities and areas of expertise across the marketing organization. In addition, turn-key innovations are identified and converted into best practices. My role is focusing on the areas Digital, Social and CRM and leverage my extensive experience of Digital Transformation work from my time in Microsoft and Nokia Southeast Asia & Pacific to further extent Nokia’s global Digital Marketing leadership. This short presentation was part of my moderation of the ad:tech London panel 'Digital Is The Bigger Picture: When Will Brands Catch Up?' with Emma Durant (Global Marketing Strategist, Lionbridge) & Jonathan Allan (Sales Director, Channel 4) on 19.09.2012.

2. The World is changing…fast
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3. 210 Years of Information
Source: http://www.baekdal.com/articles/management/market-of-information/
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6. Marketing Capabilities Levers
Mission: Building competitive
Advantage to drive Growth
Organisation Talent
Strategy
(incl. KPIs)
Ways of Working Competencies
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10. Contact
Innovation & Transformation
• Chris Schaumann
Director, Expertise and Capability Development
Digital & Social, Global Marketing
• Mobile
• Email chris.schaumann ( @ ) nokia.com
• Blog http://advertising3.wordpress.com/
• Twitter @Chriss35
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11. Thank you!
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