Why banks should revamp their User Experience? User experience (abbreviated as UX) is how a person feels when interfacing with a system. The system could be a website, a web application or desktop software and, in modern contexts, is generally denoted by some form of human-computer interaction (HCI). You can read more information on http://banking.leanvietnam.com

1. in
Banking
http://banking.leanvietnam.com

2. http://banking.leanvietnam.com
What is User Experience?
User experience (abbreviated as
UX) is how a person feels when
interfacing with a system. The
system could be a website, a
web application or desktop
software and, in modern
contexts, is generally denoted
by some form of human-
computer interaction (HCI).
2

3. Why banks revamp
their User Experience?
Evolution of User Experiences,
especially on the internet, the
customer is king.
97% of Websites fail at User
Experience*
Gen X, Y and millennial generation
are expecting more and different
Increases Sales and online
conversions
Improves brand perception
Reduces customer dis-satisfaction
and churn
Reduces the costs of development
and support
http://banking.leanvietnam.com
*Source: Forrester
3

4. Solution: Progressive Strategy
4http://banking.leanvietnam.com
NEEDS
ASSESSMENT
IMPLEMENT
COMMON
FRONTEND
PLATFORM
RESPONSIVE
WEB DESIGN
CUSTOMER
ADVISORY
BOARD
REAL TIME
FUNNEL
ANALYSIS
AGILE &
PRODUCT
MANAGEMENT
IMPLEMENT
SWOT
CUSTOMER
ACQUISITION
COST
CUSTOMER
ARCHETYPE
MINIMUM
VIABLE
PRODUCT
COHORT
ANALYSIS
CUSTOMER
LIFETIME
VALUE
BUSINESS
MODEL
VISUALIZATION
CROSS
FUNCTIONAL
TEAM
Read the detailed plan at: banking.leanvietnam.com

5. • Experience in Online Banking
• Growth Expert
• User Experience Designer
• Product Management
• Empowering Innovation
• Program Management
The Consultants
linkedin.com/in/chrisshayan linkedin.com/in/eduardomorab
http://banking.leanvietnam.com
5

6. About Chris – Lead Consultant
6
I am an innovator, growth hacker, leader,
team builder, software architect and loud-
mouth on the design and development of
web ventures and startups. I have over 10
years experience of product development
and banking consultancy for international
companies including Deloitte, HSBC and SEB.
I am currently the Head of Engineering at
VietnamWorks since 2013. I can proudly say
we are one of the most innovative teams in
Vietnam that are focusing on: latest
technologies to improve our user experience,
creativity is our everyday job, implemented
Open API as the first company in Vietnam.
Contact: Christopher.Shayan@gmail.com
Best Designer 2014
http://banking.leanvietnam.com

7. Find the journey to better User Experience at: