Users often don’t complete an activity in one sitting or through a single channel. Sometimes users are interrupted, sometimes it is more appropriate to switch device, or they move from the digital world to the physical world—and vice versa—by choice or necessity.
For these reasons, it’s important to offer a seamless experience as users move from channel to channel to complete activities. The continuity of experience will become increasingly important as the line between the digital and physical worlds continues to blur. This talk will give practical advice for cross device design for users, and the important mobile technology plays in the role of seamless experiences.
3. “In the coming post-desktop era, we must reach
across disciplines and think more holistically to
produce not just a single, self-sufficient user
interface, but to deliver context-aware
experiences across multiple channels.”
18. “Seamless, cross-channel experiences are the way of
the future, as technology fades into the background
and the personal, physical, and social context
determine the methods we use to interact
with information.”
19. SUPPORT USERS ASTHEY MOVE FROMTHE
DIGITAL WORLDTOTHE PHYSICAL WORLD
• NEED
The experience requires them to transition from the digital world to
the physical world, or vice-versa. (e.g. movie tickets)
• CHOICE
They want to move from the digital world to the physical world, or
vice versa. (e.g. shoe shopping)
27. We understand that experiences go beyond
interfaces; we understand we move between devices
in context… but did you know experiences go
beyond singular devices at the same time?