InstaBRAND is an 37 page eBook written by Christian Adams for brand and social media managers on the growing trend and importance of crafting a visual storytelling experience.

3. WHY NOW?

4. (Disruptive)
TECHNOLOGY
Hardware & Coding Edition

5. DEATH OF THE HOME PC
Units Sold
1000000000
900000000
Tablets
800000000
700000000
600000000
500000000
Smartphones
400000000
300000000
200000000 Personal Computers
100000000
0
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
Source: Gartner, IDC Strategy Analytics, company filings, Business Insider estimates

6. SHIFT IN ECOMMERCE
Website Traffic By Device
100%
Tablet
90% Smartphone
80%
70%
60%
50% PC
40%
30%
20%
10%
0%
Q1 2011 Q2 2011 Q3 2011 Q4 2011 Q1 2012 Q2 2012 Q3 2012
Source: Monetate

7. RESPONSIVE
DESIGN
A Quick History Lesson - Then & Now

8. Coded Web Timeline
1996-2000 HTML WYSIWYG Editors
2001 - Tableless, Fluid/ “Liquid” Layouts
2001: Content Management Systems
2005 - Adobe Flash
2010 - Now - HTML5/Mobile Applications/Responsive Design

9. User Experience

11. INFORMATION
OVERLOAD
“We’re
overwhelmed
by
data
and
info,
we
want
things
that
make
communica;ons
more
simple,
less
complex.”
-­‐
Jason
Korman,
CEO
of
Gaping
Void

13. “GeAng
informa;on
off
the
Internet
is
like
trying
to
take
a
drink
from
a
fire
hydrant.”
-­‐
Mitchell
Kapor

14. “Anyone?”

15. Social Is Visual

16. 44% of users
ARE MORE LIKELY TO ENGAGE WITH A BRAND THAT
POSTS PHOTOS VS. OTHER FORMS OF MEDIA
Source: ROI Research

17. Site Retargeting

18. “Don’t put all your eggs in one basket.”
Average CTR : 0.21% - Marketing Sherpa, 2008

19. WHAT IS YOUR
DIFFERENTIATION STRATEGY?

21. “Never judge a book by its cover.”

22. 90%
of
informa?on
transmi@ed
to
the
brain
is
visual,
and
visuals
are
processed
60,000X
faster
in
the
brain
than
text.
-­‐
Source:
3M

23. 1 month after the introduction of
Facebook timeline for brands, visual
content -- photos and videos -- saw
65% increase in engagement.
Source: Simply Measured
...then they bought Instagram.

26. Your customer is the new C-Level boardroom executive.

27. THE SOLUTION?

29. 6 Types of Visual Content
Photos Videos
Infographics Memes
Comics Visual Note-taking

36. B2C Case Study: Whole Foods

37. B2B Case Study: Maersk Line Positive reinforcement in
the # of impressions or
subliminal repetition

38. Visual does...
Brand Awareness Promote Events Educates
Brand Position Product Launches Sell

39. WHAT DOES
THE
FUTURE
HOLD?

40. True Social/Mobile Commerce
Platforms and Apps Have To Evolve
for Publishers and Advertisers

43. Luminate Image Platform

46. Takeaways
•A Return To Traditional (of sorts)
•An “All Access Pass”
•Images Add Value
•Continued Growth
•Big Data Equals Big Opportunities

47. Actionable Items
•Get your customers involved
•Keep context top of mind
•Focus on the experience
•Utilize your SMEs
•Go back to the future
•Measure the data