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Transforum Sitzung Berlin, Juni 2016 - Translators Without Borders
- 1. WORKING TOGETHER – When Language Really Matters
- 6. Nepal … April 25, 2015
- 9. Global teams working together on tough language problems
- 12. Content Marketing Conference Cologne The Content Quality Imperative
- 13. 2015 Engaging Content 54% Producing Content Consistently 50% Measuring 49%
- 14. …to be continued
- 15. `
- 16. PERSONAS
- 18. PATH
- 20. PERFORMANCE
- 22. Microsoft Swahili English Translator "Kiswahili is spoken by up to 150 million people throughout eastern Africa including Tanzania, Kenya, Uganda, Rwanda, Burundi, Mozambique and the Democratic Republic of the Congo. With the new translation system, governments in the region will be able to make documents and information available at virtually no cost, non-governmental organizations will be able to quickly communicate with locals, and most importantly, people will be able to communicate back and forth across borders for both business and personal purposes."
- 24. 13%of women in Sierra Leone understand English
- 25. Mother & Child reading English poster
- 27. EBOLA
- 28. DRAFT Nènèbaa Baadjidjelila Djeliböököönöö Faadidimi,amaate kölö-toundiadimi Djeliböönoudö,amaatè, djeliböön’yanfè Fadikölöwöögnö Djankanrö mèe töyé Ebola Ebola misalou ye mèndi
- 29. Ƙ wayar cutar Ebola • Ƙwayar cuta ke haifar da Ebola. • Zuwa yanzu babu allura, kuma babu magani na wannan cuta – AMMA neman magani DA WURI a Cibiyoyin Lura da Cutar Ebola na iya taimakawa wajen warkewa • Ta na haifar da rashin lafiya mai tsanani tare da zubar jinni • Tana da saurin yaɗuwa; za ta iya kama mutane da yawa • Zuwa kashi chasa’in daga cikin dari zasu mutu • Marasa lafiya na iya baza cutar ga sauran jama’a • Mutanen da suka yi hulɗa da masu cutar sun fi zama cikin haɗari: o Dangin mara lafiya o Ma’aikatan jiyya Matattu na iya yaɗa cutar. A LURA. (A binne cikin lura. A kau da jiki) • KA DA a wanke, taɓa ko kuma sumbantar mamaci • KA DA a wanke hannu a bokiti guda da wanda ya taɓa mamaci ME CE ITA? TA YAYA TA KE BAZUWA?
- 30. “If people had been given proper messages, all this could have been prevented.” - Claudia Evers, MSF Ebola emergency coordinator, Guinea
- 34. he Guardian (search “dirty little secret liberia”) © www.aubreywade.com
- 35. 7 languages reaching 20 million people in West Africa Information translated into 30 languages across Africa
- 36. Nepal …
- 42. MT @droidur Deupur tapu, Parbat district, avalanche affected, no food, water, no help. Kids, elderly need help #Nepal #NepalQuake #hmrd [4/27/2015 7:08:32 PM | Edited 7:08:47 PM] HR Aline Carr: Just got a reply that India has airdropped supplies to this area.
- 47. • Philippines tsunami • Syria refugees • Bosnia floods •Cholera
- 50. Providing Arabic Content for Syrian Refugees
- 62. WHO WE ARE What we do
- 64. Programs Crisis Development Technology Rapid response to support non-profits with community engagement Creation of long-term content, simplified and in local languages Create content platforms to integrate with partner delivery channels Advocacy Evangelize the need for community engagement through local languages • Simplification of health content for community health workers • Translation of standard medical content into local lingua francas • Campaign-driven content into local languages • Rapid creation of networks of local language experts • Monitoring of local language social media • Creation and/or translation of crisis- specific local language content (message libraries) • Rapid response message handling platform – integrated with existing crisis response infrastructure • Platform for volunteer translation of development content • Translation automation for local languages • Machine Translation for official languages (EN, • Broaden understanding of the need for content in humanitarian work • Develop strategic planning influence on content needs for local communities • Foster relations between agencies on content best practice
- 65. Development
- 66. How we do it
- 70. WHAT CAN YOU DO?
- 71. Lack of translation support is a “perennial hidden issue…delaying critical communications and disenfranchising affected populations.” Disaster Relief 2.0, Harvard Humanitarian Initiative, 2011
- 72. DfID - Call for funding proposals: “Programming should consider both immediate life-saving needs (including food, water, shelter, NFIs, protection, communication with affected communities, etc.) as well as ... The Department for International Development (DFID) is a United Kingdom government department responsible for administering overseas aid.
- 73. Help us help you… … plan your information needs
- 74. LANGUAGE MATTERS
- 76. HOW LANGUAGE SAVES LIVES Translating for Humanity Christian Gericke Translators without Borders Christian@translatorswithoutborders.org
Editor's Notes
- When Marguerite asked me to tell the story of language and it’s critical role in saving lives in the world, I decided the best way to do that was through the stories of those for whom we work – and those who work with us.
- Grosses Erdbeben, sehr nah der Oberfläche, Hilfsorganisationen wollten helfen, grosse Organisationen, Response Teams
- Aber auch die Leute wollten helfen! Und suchen Hilfe! Es endet mit einem Ausrufezeichen! Gern wollen wir helfen und das beschreibt eigentlich was TWB macht!
- Was für Unternehmen gilt/ Content Strategen gilt, Grosse Teams arbeiten zusammen, um grosse Sprach- und Kommunikationsprobleme zu lösen.
- Es ist Content Strategien, viele Agenturen und Mitarbeiter intern, die Content erstellen. Woran aber oft – wenn überhaupt – nicht gedacht wird, ist die richtige Sprache und Übersetzung! Und das ist ein Problem, dass die Non Profit Organisationen auch haben. Es wird über Helikopter, Decken, Schuhe etc nachgedacht, aber sie denken nicht daran, wie sie mit der lokalen Bevölkerung kommunizieren können. Das ändert sich langsam! Auch von der UN, anderen Hilfsorgansiationen abwärts wird es langsam klar, dass Kommunikation key ist und dass die Message den Empfänger erreichen muss.
- Das ist dasselbe Problem mit zuviel Content. Es wird massiv Content erstellt, in Englisch und Französisch. In Liberia viele Leute in der Hauptstadt sprechen Englisch/ Französisch aber ausserhalb niemand.
- Und es ist dassselbe Phenomen, dass auch im Content Marketing auftritt! Personen schreiben Content, ohne sich Ihrer Zielgruppe bewusst zuwerden.
- Und auch hier wieder die Parallele … wenn Conten nicht “engaging” ist und nicht mit der Zielgruppe funktioniert. Sollte es kleine Prio sein.
- IBM bildet sogenannte Kohorten! DATA driven Je nachdem wie diese Zielgruppen reagieren, alles automatisch und Daten getrieben, werden daraus Personas gebildet.
- Dasselbe Prinzip gilt bei Crisis Response. Immer wenn eine Krise also eine Gegend erreicht, schauen wir, welche Sprache wirklich gesprochen wird. Also nicht die Sprache der Regierung, sondern die Sprache der Region, wo die Leute sind und Hilfe brauchen. Partner MapAction. Und daraus wird dann ein Plan erstellt!
- Und eine der Dinge, die sich IBM auch wieder schaut die der Weg und ob der Content passt
- Wikipedia ist ein tolles Beispiel für Content-Erstellung. Es hat Peer-Reviews, geschrieben von Ärzten, immer wieder korrigiert, sehr verlässlich und sehr up-to-date. Von Ärzten für Ärzte ... Aber es ist schwer zu verstehen für die Allgemeinheit ... Wer weiss schon was Plasmodium ist ... Und das ist nicht eine Frage der Sprache Wundervolles Projekt mit der Wikimedia Foundation: 100 meistgelesene Artikel in 100 Sprachen in einer vereinfachten Sprache
- Messung von Erfolg
- Impact wird jetzt auch gemessen in der humanitären Arbeit Ost Afrika Wie verhindert man Infektionen und wie behandelt man Infizierte? Zuerst hat man eine Gruppe so befragt Andere hat man Ihnen Informationen in E, gegeben und danach gefragt, und dann in Swahili – von 8 nur bis 16% Also komplett die Zielgruppe verpasst! Swahili – vielleicht auch nicht die Muttersprache, aber weit verbreitet und fast 92%
- Now you know who we are – I want to quickly tell you one more story. I want to take you to West Africa – to tell you the story of a disease named Ebola that killed over 10,000 people in 2014 and 2015. Ebola took hold tragically, ravaging rural villages, terrifying mothers and fathers, wreaking havoc during harvest season. It halted care for all other diseases in the region, diseases like malaria and cholera.
- And we know this – the entire humanitarian response knows this: Had we provided messaging in
- Videos in Krio and Fula
- Unicef says more than 70 per cent of almost 11 million child deaths every year are caused by six issues: Diarrhoea, malaria, neonatal infection pneumonia, preterm delivery, lack of oxygen at birth
- Rev Charles Saylee and his wife Dorris: their daughter died of diarrhoea, despite having rehydration medication. Salz Wasser Flüssigkeit
- Rapid Response Team! 50 freiwillige innerhalb von Stunden!
- Das ist eine Standard Operation Procedure in Crisis Response – Standard keywords, um Social Media etc zu monitoren – das erlaubt uns Leute zu verstehen
- Geo Location – Schnell übersetzt! Daten an die Armee übermittelt, um Leute zu retten und hier medikamente abzuwwerfen
- Helping with SMS and radio information in Tagalog and Cebuano
- Syria speaks – helping refugees with information in Arabic
- Special projects – translating critical information for the UNHCR for Syrian refugees
- Doctors without Borders Zelt – Lesvos Griechenland – nahe der türkischen Grenze Crisis Response Organisation, Arabic, Farsi, Darsi
- We are the protectors of information and knowledge communicated to people in the THEIR language, advocating wide and far for translation as an integral component of humanitarian response. Since 2010, we have worked tirelessly, using language to improve lives and save lives. And we do it four ways: translation of development information, translation of crisis information, training of new translators and constant advocacy. We are volunteers who help make sure Mercy can care for her babies as well as anyone in Silicon Valley. We are new translators learning how to help our communities by translating content into our local languages.
- First in development, Providing critical health and education local language information for NGOS working in development. We translate into local languages and we train translators in languages where there are too few translators – or none – to do the work. We do our translations through the virtual TWB Translation Workspace, where our team of translators work with more than 600 NGO organizations, translating into more than 120 languages – to the tune of almost 32 million words since 2011. Those translations are wide and varied – they are all intended to empower people through information – so they are able to help themselves.
- In preparedness, we focus on reduction of risk – helping humanitarians and affected populations before disaster strikes. We have created the first ever repository of content in local languages that is fully accessible to anyone responding to a crisis. For the first time, we are populating the database with pre-translated information, ready to go.
- The other area of development we focus on is training. In many key languages where we really need to focus, especially in Africa, the Middle East and Southeast Asia, we don’t have translators who can do the work. So we train. More than 100 translators in Kenya, a dozen in West Africa, six around the world focused on Kirundi…
- And on the ground training in Greece into Arabic and Farsi for translators and interpreters
- When Marguerite asked me to tell the story of language and it’s critical role in saving lives in the world, I decided the best way to do that was through the stories of those for whom we work – and those who work with us.