More Related Content Similar to Mrv14543 bulletpitchpresentation mirvac_2014_v5_master_screen Similar to Mrv14543 bulletpitchpresentation mirvac_2014_v5_master_screen (20) 3. Specialising in property & retail
since 1996, we base our success
on the success of our clients,
and our many long term clients
are a testament to this.
»»
»»
»»
»»
»»
brand
print
digital
social
display
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4. We know Mirvac
»» Liberty on
Tedder
»» Our intrinsic knowledge of the
Mirvac brand sets us apart.
»» Ephraim Island
»» We have evolved and innovated
over the last decade working
on the Mirvac account.
»» Arbour on Grey
»» Mossvale
on Manly
»» Sanctuary
on Moggill
»» Through changes in buyer behaviour,
technology and challenging markets,
our solutions have had proven results.
»» Tennyson Reach
»» Gainsborough
Greens
»» Park at
Waterfront
»» Pier at
Waterfront
4
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5. »» Recently Mirvac recognised our skills
and expertise by awarding us the
Mirvac Retail account, comprising of
flagship centres of Broadway, Orion
Springfield and Kawana Shoppingworld,
with the entire portfolio to be managed
by Bullet this year.
»» We believe this success is testament
to our quality work managing Mirvac
Residential developments.
5
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6. »» Now with the next stage of
Waterfront on the horizon, we are
excited to take on the challenge
of marketing this impressive
development to a competitive
market with stand-out results.
6
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7. Enough about us.. let’s get rolling!
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9. our insights
»» The Brisbane property market has had an influx of
‘designer’ apartment developments trying to capture
upscaling young professionals and empty nesters.
»» Apartment living in Brisbane is now known as an
appealing living option with low maintenance and
high level of lifestyle options.
»» Our task will be to develop a distinct branding
strategy that shows buyers all the unique selling
points of this stand-out development in a highly
competitive market.
9
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10. our VISION
»» Position Skyring as an important piece of the
local landscape.
»» Skyring will be an extension of historic Teneriffe
and a connector to the vibrant Waterfront
precinct nearby.
»» Integrate the Mirvac Skyring brand into the
local community, building brand loyalty through
diverse experiences and promote sociability.
»» Our key messaging will promote Skyring
as a well-designed and innovative urban
development that wins on quality and
affordability compared to its competitors.
10
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11. our OBJECTIVES
»» launch the next chapter of the
Waterfront family
»» ensure new brand connects to and
evolves the Waterfront brand
»» establish a point of difference
through a distinct brand
»» target investors, end-users
(renters) and upscaling owner
occupiers
»» post-launch activity to maintain
and build the Mirvac Skyring
brand in the local community
»» introduce Mirvac as a quality
leader to a whole new market
of buyers
»» focus on the value add benefits
of the Mirvac brand and depict
as better option than competitors
»» strong registration-period with
high activity through local events
leading to launch
11
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13. THE BUILDING
ST A G E
ST A G E
2
Stage 1
»» 140 apartments
1
»» 18 Storey tower
»» 650sqm of ground
floor retail
Stage 2
»» 140 apartments
»» 21-storey tower
»» odium area with
P
entertainment areas
13
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14. A HISTORIC LOCATION
»» Inner-city location
3km from CBD
and framed by the
Brisbane River
»» Serviced well by
public transport
»» Area known for its
diverse lifestyle
options and premium
restaurants / bars
»» On doorstep of the
vibrant Gasworks
retail centre and
business hub
»» A gentrified industrial
area with historic
landmarks
»» Arts and theatre
district nearby
»» Newstead / Teneriffe
is known as one of
Brisbane’s up-markets
suburbs
14
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17. KEY COMPETITORS
Botanica
(Aria)
The Green
(Lend Lease)
Soda
(GDL)
Vida
(Point Corp)
$397,000 $497,000
$330,000 $650,000
$340,000 $1,650,000
$365,000 $3,000,000
Bowen Hills
Bowen Hills
Sth Brisbane
West End
17
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20. ORIGINAL WATERFRONT BRAND CONVENTION
PARK
PRECINCT
2.1
Precinct S
Each precinct is
created from the
from the Waterfr
SHORE
PRECINCT
These symbols c
conjunction with
(see 2.2), to iden
These symbols a
each precinct pa
PIER
PRECINCT
LAKE
PRECINCT
WATERLOO
PRECINCT
20
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Masterfiles:
Pier_Symbol_Mo
Park_Symbol_Mo
Lake_Symbol_M
Shore_Symbol_M
Waterloo_Symbo
Waterfront
© BULLETSTUDIOS.COM.AUBrand
G
22. BRAND PERSONALITY
S K Y RING
(NEW)
ULTIMATE
LUXURY
METRO
RETREAT
URBAN
CHARACTER
22
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24. CAMPAIGN TIMELINE
DELIVERABLES
TIMINGS
Teaser
February to
mid March
KEY MESSAGE
MEDIA
OTHER
Launch2014.com.au
Coming Soon
Teaser
Ca
»» ignage (V Board, Viewing Tower, mpaign
S
completed by
Billboard Stenciling, Break-out panels
Bullet Studios
»» Registration Page
(responsive)
»» Press Adverts (Courier Mail, curr
ently in
Brisbane News, Map Magazine, AFR) ket
the mar
»» DM
»» Social
»» Sponsorship
»» Signage
Register Now
»» EDM
»» Press
Mid March
to May
»» Major events to
generate registrations
»» Digital
Registration
Phase
»» DM print
»» Viral Marketing ideas
»» PR
Public
Release
June/July
New campaign
messaging
(to be revealed)
»» Press
»» Brand awareness
»» Digital
»» Open display
»» Signage
»» Augmented reality
display
»» PR
»» EDM
»» DM
»» Social
24
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29. NAMING RATIONALE
Arona
»» The Brisbane suburb ‘Teneriffe’
was originally inspired by the
town Tenerife in the Canary
Islands, Spain.
»» Arona is a located on the
southern part of the island of
Tenerife in the Canary Islands.
»» Arona means colourful and is
an emotive choice of name
29
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31. BRAND ETHOS
The Arona concept branding elements
feature a collage of native flowers,
watercolours and the leafy heritage
surrounds. These elements represent the
artistic, colourful and stylish side of Arona.
»» The ethos of the brand is to inspire
the audience through art, fashion and
urban style.
»» The positioning statement embodies this
theme, and provides a subtle support to
the bold and unique name.
31
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38. Typography treatment
Arona by Mirvac
El et quatur? Quid ut inus, quibus, occusae et eat facid quatio
is suntia sequiaspid exerspe rspitat uriae. Nequaep eratur,
verum sitem eatem volorem olendis ernatiis dolestiate?
Ullupta derferum faceatem qui blab iustia dolorpo recusda
ecatur, oditisi que denihicae que sed moluptae omnimpe
liquibe ruptatias sam, utatus autempo reptatet, ipsum il il int
parit velic to es estion cullestem fuga. Atisciur?
Alibuste et quunduciis antis audiorit, quiam quaerci uta
voloreptatus quianit la dolo doluptatur? Quiderferum re idio
con estis evello mossint re consed quidessi.
38
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49. More ideas/elements that can be
integrated into the illustrations
to feature local amenities,
heritage and social aspects
Shopping
Cafe hangouts
Social culture
49
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51. Brochure
Spread concept 1
BY MIRVAC
live INSPIRE
Arona is surrounded by parklands
and the riverfront within Brisbane’s
most sought-after suburb.
Relax dining experiences and
entertainment areas are on the
doorstep Arona offers the best in
inner city living within a relaxed,
natural setting.
With a choice of two and three
bedroom apartments — each
enhanced with Mirvac’s renowned
interior styling.
Arona sets a new standard in
carefree, inner-city living.
CONTENTS
by mir vac
2
Arona - smart-living
4
Location in Newstead
6
Authentic character
8
Natural beaut y
10
The specifications
12
Floor plans
14
North Arona
16
South Arona
18
51
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52. Brochure
Spread concept 1
BY MIRVAC
Welcome to a
world of colour
from Arona
live INSPIRE
A rich heritage
Arona Vitaque dolorpo restiurias re doluptaqui arum
labo. Cimolorum nis a net exerion post odiam nectemp
orendam faciumquibus aceaqui dellendit re incto
berruptia que core dollum explacesti re ped magnimi,
con poreptas estiae vellaboresto omniae et qui odi
occus exere verit quatur, alitatam volorru nturibus
eos repro maximet aut ut volo cus derenihicid estrum
aditiatur? Dunt ulluptatendi omni dus doluptatem aum
quoditas volenimus ut eos et offictam, officitionet liqe
doluptatis quia delibus eatur?
On cus modis solorro eturion es enectumquam ea
num am non et volorae ctatian tiunda pro blab ipiduci
piendaest omnim quodipsuntur min non rerepti sines
verepudis et litaquid et restibus, omnis eatur?
Cum sim fuga. Nequiam, te est aciur
Ficiam ipient quam alicaturerum dolute nus etur sit,
coreper chillo ipidunt moluptaepere volut iuriati tem
eum ut laut at min enda que comnimi, alique repe,
sit, ut quistiu sdamusc iliate destiumque et maxim fuga.
Ut duciene ctiatia ea cum ut alis ut esequam fuga. Ab
is autem cullest quost omnimin ctiatumenit is eriam
reped modita sedion prore volorep uditibus volenestiunt
dolectu riorate nonsecum que audae dolupta ssitae
culliquam expeliq uiatur sequatem qui de pori ut es
molut illorer speribus et vel molum facm quid quae
plaboratem fugit, cumetur modition pel ilis volorum
fuga.
Arona Vitaque dolorpo restiurias re doluptaqui arum
labo. Cimolorum nis a net exerion post odiam nectemp
orendam faciumquibus aceaqui dellendit re incto con
poreptas estiae.
Soloressitis sectias mo moloritatque venditem quat
ea quiam, untio eatur molor moluptia doluptae.
Nam, solescia estiae. Ucia doluptatas magnimagnis
sequiasim ex et id quatis mod min rescit facerum est
officium aborro ma nitatur? Xim faceatur reperem et,
simo ommos as as eosande peles alicium est quatim
accum earciur?
Ugiant. Is expel ma commolo rrovit iscid mo erum
ea nonse ommodiostiat exeribustio. Evel in num
quo magnimus ad quidestium imusda sum fugitat.
Xera dem evel inihit as mostempos sus, expla susdaes
cidesseque nem. Moluptae cusam que sequo dolenda
dolorit eossecae pelicit isquam, sit, quosae peditio
voloreri demporion consequo molupta verum quiam,
tem reni ne sitatur remporrorit, quae incid mollabo.
52
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55. Direct Mail
Die-cut, embossed
Arona by Mirvac
Arona is surrounded by parklands and the riverfront
within Brisbane’s most sought-after suburb.
Relaxed dining experiences and entertainment areas are
on the doorstep Arona offers the best in inner city living
within a relaxed, natural setting.
With a choice of two and three bedroom apartments —
each enhanced with Mirvac’s renowned interior styling.
Arona sets a new standard in carefree, inner-city living.
aronabymirvac.com.au
55
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56. Billboard - Montpelier Rd
register
now
aronabymirvac.com.au
display
open
from $395,000
aronabymirvac.com.au
56
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61. Digital Advert - 728 x 90px
Animated illustration and messaging
register
now
display
open
from $395,000
61
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62. Digital Banner
REA Visual Mockup
display
open
from $395,000
62
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63. Digital Advert - 300 x 600px
Animated illustration and messaging
display
open
register
now
from $395,000
63
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© BULLETSTUDIOS.COM.AU
64. Digital Banner
REA Visual Mockup
display
open
from $395,000
64
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65. Facebook advertising
Social Media
With Skyring’s
diverse demographic,
it’s important to
introduce Mirvac to
a whole new market.
We believe through
our carefully tailored
social media strategy
this will be achieved.
Instagram
Twitter
Facebook
»» Target key demographics
»» Narrow it down: You can
be as general, or specific
as you like
»» Stop at any time: Ads can
be paused, cancelled or
changed at any time
»» Link the ads to your
Facebook page, website,
event page, and more
Twitter Instagram
»» Reach a wider audience
»» Entice users with
beautiful visuals
»» Create engagement
through participation
»» Run contests
»» Feature users
»» Promote events
65
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70. CUSTOMER JOURNEY
Exposure to
target advertising
Lead-up marketing to
Farmers Market event
Targeted social media
advertising promoting
Farmers Market Event
and give-aways.
Viral marketing such as
chalking, stencils, buzzer
wraps to lead you in.
Press advertising
70
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71. Farmers
Market
Event /
Registration
General Arona development
info awareness + register
your interest
Prize – Register your
interest for your chance
to win artwork (1 of 5)
from local gallery, Edwina
Corlette Gallery
Give aways – branded
coffee cups, market bags,
etc, with hash tag posts/
facebook likes #liveinspire
Connect with all social
channels (Facebook, Twitter
and Instagram)
Facebook advertising
Printed promo items
71
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72. Receive
EDM DM
promo piece
Invitation to upcoming
events; Corlette Gallery and
Teneriffe Festival
DM placed into all local
cafés and galleries and DM
mailout
Connect with all relevant
social channels
72
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73. Gallery
Open Night
Winner
Announcement
Event /
Registration
Collaboration with
Edwina Corlette Gallery
Open evening drinks
at the Gallery
Branded Arona wine
distributed at event
Edwina Corlette Gallery, Brisbane
Winners announced
Miranda Skoczek Artwork
Connect with all social
channels
Press advertising
73
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74. Teneriffe
Festival
Event /
Sat 5th July
Follow up from event with
information on public launch
and Teneriffe Festival update
Re-use shipping container planters on the outside to blend
into the green park surroundings
Community | local artist | envirnomental
74
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75. Eventbased social
community
interactions
Interior style session with Steve Cordony
“Your Space Styled” from
Steve Cordony
Competition winner
to receive: Their Arona
apartment will be fully
furnished and style advised
by Steve Cordony
Steve Cordony is a
Sydney based interior
and event stylist
and the interior
design editor of Belle
Magazine, Australia.
75
W
inner will have
consultation with Steve
Cordony to determine
their unique style
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78. CUSTOMER JOURNEY / arona
Registration
boost
Launch
Registration
boost
Brand
extensions
Sales Centre
Displays open
Ongoing print advertising, social advertising and online promotion
Exposure
to target
advertising
Lead-up marketing to
Farmers Market event
Targeted social media
advertising promoting
Farmers Market Event
and give-aways.
Viral marketing such as
chalking, stencils, buzzer
wraps to lead you in.
Press advertising
Farmers
Market
Event /
Registration
General Arona
development info
awareness + register
your interest
Prize – Register your
interest for your chance
to win artwork (1 of 5)
from local gallery, Edwina
Corlette Gallery
Give aways – branded
coffee cups, market
bags, etc, with hash tag
posts/facebook likes
#liveinspire
Receive
EDM DM
promo piece
Invitation to upcoming
events; Corlette Gallery
and Teneriffe Festival
DM placed into all local
cafés and galleries and
DM mailout
Connect with all
social channels
Gallery
Open Night
Winner
Announcement
Event /
Registration
Collaboration with
Edwina Corlette Gallery
Open evening drinks at
the Gallery
Teneriffe
Festival
Event /
Sat 5th July
EDM
Follow up from event
with information on public
launch and Teneriffe
Festival update
Eventbased social
community
interactions
Pop up gallery shipping
container featuring
augmented reality display
Yoga/Pilates in the Park,
open community event
Meet Interior Stylist,
Steve Cordony, tips
and insights.
Branded Arona wine
distributed at event
Register for your chance
to win ‘your space
styled’ from Steve
(Arona apartments only)
Winners announced
Connect with all
social channels
Visit nearby display
suite, receive property
brochure
Press advertising
Connect with all social
channels (Facebook,
Twitter and Instagram)
Connect with all
social channels
Interior style session with Steve Cordony
Local artist workshops
community event collaborate with Edwina
Corlette gallery
Community garden
(rooftop)
Pop up garden bar
Connect with all
social channels
Press advertising
Facebook advertising
Printed promo items
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82. NAMING RATIONALE
Brik
»» Brik references the historical,
industrial brick built wool
stores in and around Teneriffe.
»» Being a literal name, Brik
continues the Waterfront
family naming convention
82
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84. BRAND ETHOS
»» The Brik concept represents an
authentic yet modern interpretation
of Newstead’s historic grandeur.
»» ‘The New Original’ conveys the
notion of designer new world living
amongst character and history
84
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86. BRAND IDENTITY
Logo + positioning
statement
86
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94. Brochure - internal spread
The blueprint of
authenticity
Ut illabor ianimin umquiam,
quiatum quat optatiisqui
comnisque lam ation nest ut eossi
undandus antem et velibus
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95. Brochure - internal spread
A village within
a city.
Ut illabor ianimin umquiam, quiatum
quat optatiisqui comnisque lam
ation nest ut eossi undandus antem
et velibus aute eum et ra abo. Nam
harum qui delia si reium dolupta tistis
quiam doluptas doluptatum ea con
consequid explignat mo etur, serchil
luptibus, tem fuga. Ci dicto que
consequae nis dolenet, cum exerovit,
ex exped quam laudiOnemporitas sum
coreperunt verupta tionsendunt,
non estis erumet re vendant ibust,
tem explauda vel eratiurTio dolupta
tiundiasi omnihiliquam dit od quaturi
atquate volupti bustibus et quam,
ad mi, iuntusda velique vid maxim
quia pa aspis aut quate pra quae
int uteceaq uaspid mi, ut velecea
volorum nimillupis pa qui od escillab is
archil eati ut la velecti orionse ruptasi
95
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96. Brochure - internal spread
Work, Rest Play
Ut illabor ianimin umquiam,
quiatum quat optatiisqui
comnisque lam ation nest ut eossi
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97. Brochure - internal spread
Live amongst old
world Brisbane.
Ut illabor ianimin umquiam,
quiatum quat optatiisqui comnisqe
lam ation nest ut eossi undandus
antem et velibus aute eum et ra abo.
Nam harum qui delia si reium dolupta
tistis quiam doluptas doluptatum ea
con consequid explignat mo etur
M acta g g art ’ s W o o l s t o r e
97
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99. Digital - registration page
the new original
99
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100. Direct Mail folded promo invitation
Key acts as bottle opener
You’re invited.
Open your lovely brew.
Enjoy a lager on us at the launch of Waterfront’s new
Brik Apartments at the Teneriffe Festival
5 JULY 2014
Register Now
brikbymirvac.com
From
$395,000
B R I K BY M I RVA C
100
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101. Billboard - Montpelier Rd
Register
Now
brikbymirvac.com
FROM
$395,000
brikbymirvac.com
101
ALL ARTWORK SHOWN IS CONCEPTUAL ONLY
© BULLETSTUDIOS.COM.AU
106. Digital Advert - 728 x 90px
Animated graphics and messaging
From $395,000
Register Now
brikbymirvac.com
106
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© BULLETSTUDIOS.COM.AU
108. Digital Advert - 300 x 600px
Animated graphics and messaging
108
ALL ARTWORK SHOWN IS CONCEPTUAL ONLY
© BULLETSTUDIOS.COM.AU
110. Facebook
Facebook advertising
Social Media
With Skyring’s
diverse demographic,
it’s important to
introduce Mirvac to
a whole new market.
We believe through
our carefully tailored
social media strategy
this will be achieved.
Instagram
Twitter
Facebook
»» Target key demographics
»» Narrow it down: You can
be as general, or specific
as you like
»» Stop at any time: Ads can
be paused, cancelled or
changed at any time
»» Link the ads to your
Facebook page, website,
event page, and more
Twitter Instagram
»» Reach a wider audience
»» Entice users with
beautiful visuals
»» Create engagement
through participation
»» Run contests
»» Feature users
»» Promote events
110
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113. Custom Game
Branded ‘Brik’ game
allowing players to
build the Brik building
out of blocks in a
limited time period.
28 2
points
The game could also be
projected and played
upon buildings such as
Waterfront sales office
launch events.
lines
Let’s Play!
Gallery
Register
B R I K BY M I RVA C
113
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114. Custom Game
The game could also be
projected and played
upon buildings such as
Waterfront sales office
launch events.
114
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118. Music
Event /
Registration
Lead-up marketing
to Music event
Targeted social media
advertising promoting Music
Event and give-aways.
Viral marketing such as
chalking, stencils, buzzer
wraps to lead you in.
Press advertising
118
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119. Music
Event /
Registration
Music event venue at Light Space
General Brik development info
awareness + register your
interest
Sponsored by Mirvac and partnered
with Newstead Brewing Co. to
create ‘Brik’ branded beer
Prize - register to win one of 10
Tokyo Bikes
Give aways – branded beer,
satchel bags, eco water bottle,
towels, with hash tag posts/
facebook likes #theneworiginal
Connect with all social channels
Facebook advertising
Printed promo items
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120. Receive
EDM DM
promo piece
Invitation to upcoming
events; Street Party and
Teneriffe Festival
DM placed into all local
cafés and galleries and DM
mailout
Connect with all
social channels
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121. Street Party
Winner
Announcement
Event /
Registration
Street Party with
a range of food trucks
Winners announced
Branded Brik beer
distributed at event
Register for major prize
draw (electric car)
Connect with all
social channels
Press advertising
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122. Teneriffe
Festival
Winner
Announcement
Event /
Sat 5th July
Pop up bar shipping
container
Branded car on display
to WIN a BMW i3
Bonus 1-day-only
competition entries for
deposit purchasers
Visit nearby display suite,
receive property brochure
Connect with all
social channels
Press advertising
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123. Eventbased social
community
interactions
Feature winner of BMW i3
on social media
Continue community events
Continued advertising and
social media promotion
Frequent promotional events
to continue
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124. CUSTOMER JOURNEY / BRIK
Registration
boost
Launch
Registration
boost
Brand
extensions
Sales Centre
Displays open
Ongoing print advertising, social advertising and online promotion
Exposure
to target
advertising
Music
Event /
Registration
Lead-up marketing
to Music event
Music event venue at
Light Space
Targeted social media
advertising promoting
Music Event give-aways.
General Brik development
info awareness +
register your interest
Viral marketing such as
chalking, stencils, buzzer
wraps to lead you in.
Sponsored by Mirvac and
partnered with Newstead
Brewery Co. to create
‘Brik’ branded beer
Press advertising
Prize - register to win
one of 10 Tokyo Bikes
Receive
EDM DM
promo piece
Invitation to upcoming
events; Street Party and
Teneriffe Festival
Street Party
Winner
Announcement
Event /
Registration
Street Party with
a range of food trucks
Winners announced
DM placed into all local
cafés and galleries and
DM mailout
Branded Brik beer
distributed at event
Connect with all
social channels
Teneriffe
Festival
Winner
Announcement
Event /
Sat 5th July
EDM
Follow up from event
with information on public
launch and Teneriffe
Festival update
Pop up bar shipping
container featuring
augmented reality display
Eventbased social
community
interactions
Social club - football
team and pub meets
Connect with all
social channels
Press advertising
Secret shows with local
bands (giveaway tickets
on social media)
Branded car on display
to WIN
Regular entertainment food trucks pop up bars
Bonus 1-day-only
competition entries for
deposit purchasers
Register for major prize
draw (electric car)
Register for major prize
draw (electric car)
Register for major prize
draw (electric car)
Comedy festival
Visit nearby display
suite, receive property
brochure
Give aways – branded
beer, satchel bags, eco
water bottle, towels, with
hash tag posts/facebook
likes #theneworiginal
Connect with all
social channels
Press advertising
Connect with all social
channels
Facebook advertising
Printed promo items
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126. create a unique user experience
with augmented reality
What is augmented reality?
Watch the video
Customer experience at within the Shipping Container at Teneriffe Festival
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127. ‘Out of the box’ viral teaser
marketing concepts
Branding coffee cups. Supply the target
demographic coffee shops with free cups.
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128. ‘Out of the box’ viral teaser
marketing concepts
Street chalking, legal and removable
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129. ‘Out of the box’ viral teaser
marketing concepts
Static cling decals - from a poster to a sticker size,
leaves no residue. Phone boxes, bus stops, power
boxes, windows etc.
Pavement decals. Point people in the direction
of sales office or digital registration page
Pedestrian buzzer wraps.
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130. ‘Out of the box’ viral teaser
marketing concepts
Beer coasters, supply to all the bars and pubs
in your demographic.
Pizza boxes, people have time to read your message
whilst eating.
Sandwich bags, supply the cafes in your demographic.
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131. Your
Waterfront
Team
Our passion
for what we
do creates the
foundation for
all the wonderful
stuff that follows.
We didn’t arrive
here by chance.
We are here
because we
each bring a
valuable talent,
unique skill and
individual flare
to the team.
132. Meet the team
“I make things happen”
As owner and director of
Bullet Studios, Alistair heads
a team of creatives who
navigate brands to success
and spearhead innovative
campaigns in the print,
digital, display and social
media space.
Alistair Cantrill
DIRECTOR
Alistair’s commitment to
client relations is as clear as
his passion for his work and
his ability to nail even the
most challenging brief.
Long term clients through
long term successful business
relationships is his mantra...
your success is our success!
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133. Meet the team
“ make sure
I
everything works”
With over a decade of
industry experience behind
her, Melissa brings a wealth
of knowledge and an acute
understanding of commercial
design to Bullet Studios.
While she assists in
managing the studio, her
keen interest in online
technology and trends sees
her work intimately with the
creative team.
Melissa Gardner
DIGITAL CREATIVE DIRECTOR
Melissa’s technical and
creative skill sets across
brand, digital and print make
her an invaluable asset to
the team.
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134. Meet the team
“ create brand
I
experiences”
Multidisciplinary creative Art
Director Pin, has a passion
for both the intricacies of
traditional print design as
well as the constant shift
of the digital world.
Pin Athwal
ART DIRECTOR /
SENIOR DESIGNER
Spearheading global projects
for numerous international
clients in the past, Pin’s
experience in branding is
unparalleled. Highly skilled
in concept generation
and development, he is
comfortable leading the
team from a project’s initial
planning right through to
the final delivery.
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135. Meet the team
“’m all about quality
I
attention to detail”
With a solid understanding
of the digital design realm,
all-rounder Victoria helps
Bullet stay ahead of the pack
when it comes to developing
new and innovative projects.
Victoria Rushton
SENIOR DESIGNER
Having worked on national
brands across a multitude of
diverse industries, Vic has a
knack for interpreting clients’
needs and producing work of
only the highest quality.
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136. Meet the team
“ bring the social
I
media commercial
worlds together”
Coming from a background
of design, marketing and
communications, Christian’s
systematic and people skills
mean the studio is in good
hands at all times.
Christian Love
studio Co-ordinator
Digital Marketing
Strategist
Cutting his teeth at a
high-traffic Los Angeles PR
and events firm, Christian
thrives under pressure and
possesses the knowledge
to formulate successful
social media campaigns,
consistently taking into
account the medium’s
ever-evolving landscape.
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137. Thank you
We are truly excited about the
opportunity to grow our creative
partnership with Mirvac, and look
forward to your response.
