The document outlines 7 keys and 1 vision for thriving in the digital era: 1) The world is now mobile and connected, modifying human interactions. 2) Value creation has moved to conversations at the edge of organizations. 3) Trust is a prerequisite for profitable and sustainable growth through trusted conversations. 4) A system of data, KPIs, and evidence-based decision making provides a compass. 5) Autonomy, mastery and purpose are key factors of intrinsic motivation. 6) Diversity of teams and cross-expertise can uncover new opportunities. 7) Trust and conversations enable continuous learning and empowerment. The vision is implemented through conversations, trust, systems, autonomy, diversity, learning and simplification.