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It’s all about new media. And old media.,[object Object],Social Media just changed how a Consumer chooses a product and brand,[object Object]
Web 1.0 ,[object Object],“Push” communications,[object Object]
Social media is push and pull and that's why you need a verbal identity l
Web 2.0,[object Object],Push and Pull ,[object Object]
HBR: Dec 2010,[object Object]
From now on, brands are in a conversation with consumers...,[object Object],...whether they like it or not.,[object Object]
But you need traditional media to get brands in the initial decision set!,[object Object],...whether they like it or not.,[object Object]
HBR:  Dec 2010,[object Object]
But not everyone is equally engaged with a brand. ,[object Object]
Different layers, different messages. ,[object Object]
Verbal Identity isn’t just the strategy behind the conversations you’re in. ,[object Object]
Verbal Identity isn’t just the strategy behind the conversations you’re in. ,[object Object],It’s also the strategy behind the conversations your customers are in. ,[object Object]
Social media is push and pull and that's why you need a verbal identity l
Who’s Chris West anyway? ,[object Object],20 years as an award-winning copywriter for top London agencies (including Saatchi & Saatchi, BBH, Leagas Delaney, and Mother) and his own firm (clients include Unilever, Selfridges, Harry Winston, Tourneau, EMAP, Myla, Christie’s).,[object Object],Now leading a UK consultancy specialising in giving brands a competitive Verbal Identity in Social Media at www.verbalidentity.co.uk,[object Object]

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Social media is push and pull and that's why you need a verbal identity l

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Editor's Notes

  1. ON the journey to purchase, (Consider -> Evaluation), consumers start deleting brands from their initial set of considered brands,...but they also start adding in others, driven to consideration by recommendations of their peers on Social Media.