In this 1 minute presentation, Chris West, of www.verbalidentity.co.uk explains why he believes its essential that brands understand the conversations they're in, in Social Media.
But shows why you still need Traditional Media.
Social media is push and pull and that's why you need a verbal identity l
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Editor's Notes
ON the journey to purchase, (Consider -> Evaluation), consumers start deleting brands from their initial set of considered brands,...but they also start adding in others, driven to consideration by recommendations of their peers on Social Media.