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《第一次用"對比"就上手:簡報與行銷不得不看的對比法則 》
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Chuck Chiang
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《第一次用"對比"就上手:簡報與行銷不得不看的對比法則 》萬物皆可比,創造對比!產生張力!凸顯價值!
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《第一次用"對比"就上手:簡報與行銷不得不看的對比法則 》
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好?壞? 貴?便宜? 高?矮? 美?醜? 如何定義?
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如何定義?
8.
單方陳述 雙(多)方衝突並陳 感受與張力大不相同 vs.
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對比 並陳 衝突 差異 創 造張力 凸 顯價值 透過比較並陳達成設定目的
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時間的對比,增強視覺故事的張力
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時間的對比,凸顯生活型態的改變
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時間的對比,凸顯生活型態的改變
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時間前後的對比,強化了烏克蘭 廣場今昔的張力與故事
17.
時間前後的對比,強化視覺故事的 張力
18.
時間前後的對比差異,強化了故事 的「笑」果! 漫畫來自-大力的腰瘦世界
19.
整形前後的對比,凸顯整形的效果
20.
化妝與否的對比,凸顯化妝的魔力!
21.
減肥的前後對比凸顯?...XDDD
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將動物的壽命作對比並陳,完整清 楚的呈現了動物壽命的長短脈絡。
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使用前後的對比,以凸顯產品的特 色與功效。
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使用不同產品的對比,以凸顯產品 的特色與功效。
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使用不同產品的對比,凸顯產品的 特色與功效。
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從不同的角度彷彿瞎子摸象般對人 事物作片段零碎的陳述
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從不同人的角度對「攝影師」作對 比並陳
30.
從不同人的角度對「自己的房間」 作對比並陳
31.
從不同人的角度對「數學系學生」 的認識作對比並陳
32.
從不同國家的角度對「領土問題」 作對比並陳,藉以凸顯諷刺問題。
33.
34.
35.
不同國情文化下孩童的生活對比
36.
面對失敗的不同角度的思考與認定
37.
東西文化下 對於「準時」的認定標準對比
38.
東西不同文化下 對於「排隊」的不同景象對比
39.
東西不同文化下 對於「意見表達」上的差異
40.
東西不同文化下 對於「領導人」認知上的差異
41.
塑造敵人,揶揄酸一酸微軟這對頭,凸顯差異建 立自我定位,也是蘋果在行銷廣告上的常用手法。
42.
塑造敵人,揶揄酸一酸微軟這對頭,凸顯差異建 立自我定位,也是蘋果在行銷廣告上的常用手法。
43.
塑造敵人,揶揄酸一酸微軟這對頭,凸顯差異強 調特色建立自我定位,也是蘋果在行銷廣告上的 常用手法。
44.
塑造敵人設定對手,凸顯對比彼此的不同建立自 我定位,也塑造選民心中的記憶亮點,也是在選 戰中不可或缺的策略。
45.
近來中國羅永浩老羅在其錘子手機的發表會上, 也大用「對比」比較的手法,大酸對手弱點,提 出關鍵問題,建立帶出自己的定位、態度與優勢。
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