Data makes great decisions. We don’t. Leadership is a science, not an art. The last decision you should make is to never make another decision. Data makes the only great decisions. Get out of its way. Squeaky-wheel meetings are for suckers. When it comes to web development & shopping cart optimization, we now live in an age of ubiquitous A/B tests – even, often A/B/C/D/E/F/G tests. This is *Growth Hacking*. But beyond the web funnel, leaders & the teams along-side of them are still making decisions the old way – fueled by gut & debate. So why isn’t *Leadership Hacking* a thing? Why should strong data-backed decision-making be limited to your web funnel? It shouldn’t. The same disciplined demand for stats & experimentation should be applied to every decision leaders make. We have the desire… & the data… & the algorithms… to make this better. It’s time to embrace the science of leadership. If you’re not looking at data when you make it – then it’s not a decision… it’s a guess.

1. @chuparkoff Data & the Science of Leadership - #leadersci
Data & the science
of leadership
Dan Chuparkoff

2. @chuparkoff Data & the Science of Leadership - #leadersci
@chuparkoff
#leadersci

3. @chuparkoff Data & the Science of Leadership - #leadersci
Squeaky-wheel meetings
are for suckers!

4. @chuparkoff Data & the Science of Leadership - #leadersci
Make
data-driven
decisions

5. VP of Product
Civis Analytics

6. @chuparkoff Data & the Science of Leadership - #leadersci

7. @chuparkoff Data & the Science of Leadership - #leadersci

8. @chuparkoff Data & the Science of Leadership - #leadersci

9. @chuparkoff Data & the Science of Leadership - #leadersci

10. @chuparkoff Data & the Science of Leadership - #leadersci

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but they’re mostly irrelevant
our opinions are interesting,

12. @chuparkoff Data & the Science of Leadership - #leadersci
Take A/B testing
beyond the funnel

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vs.

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A/B test
with your team

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Optimizely
Google Adwords
Twitter Analytics
Intercom.io
Wall polling
Bracket ranking
Tools for
data-driven
decision-making:

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Optimizely

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@chuparkoff

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Google Adwords

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Twitter Analytics

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analytics.twitter.com

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Intercom.io

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Wall polling

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Bracket ranking

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What if you don’t have
statistically significant data?

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What are the dangers
of algorithmic design?

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What are the ethics
of algorithmic leadership?

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Thanks!
#leadersci