“uncover and highlight
the significance and effectiveness
of the “Univers” typeface for print
and web design services targeted
towards corporate businesses”
WHAT IS THERE TO “UNCOVER”?
DID YOU HEAR
UNIVERS IN THE HELVETICA
= GLOBAL BUSINESS
GENDER + ETHNICITY
are less ssignificant factors in the
DESIGN of the book.
Modern, sophisticated Neutral, objective
Various types of Univers Easy to carry/Size
Reduced to Black/White Lightweight
Numeric Circle: Includes numbers in various widths/sizes