1. G322 Institutions and Audiences: Video Games
The areas your exam question will be based on will be the following;
1. Production
2. Distribution
3. Marketing
4. Consumption
5. Exchange
The question will also include a technical term which you will need to refer to. These include
the following;
1. Media Convergence
2. Technological Convergence
3. Proliferation
4. Synergy
5. Media Ownership
Past exam question example:
Discuss the importance of cross media convergence and synergy in production and marketing?
Remember
• When answering the question you must make sure you refer to both your case studies (Red
Dead Redemption and you chosen game).
• Stick to the areas that are in the question ONLY. So, for the question above only discuss
PRODUCTION and MARKETING in terms of MEDIA CONVERGENCE and SYNERGY.
• Always use EXAMPLES from the two games you have studied to back up your points.