Scrappy strategies for figuring out if you're building something people want, how they're using your product, and how to grow more customers. Qual and quant research.
7. You’re going to have to
talk to them.
Numbers are awesome but they don’t tell
youWHY orWHAT NEXT
8. Need an exploratory interview?
Hi [interviewee’s name],
I’m trying to learn more about [subject] and would like to hear more about
your experiences because [interviewee’s qualifications].
Could you help me out by joining me on a 20-minute call?
[one-click option for agreeing and scheduling] (I use Calendly)
Thank you so much!
[just your name, downplay company or ‘expertise’ status]
30. “What’s the most useful thing we
could do to make your life easier?”
31. Responding to support email?
…I hope this answers your question!
While I’ve got you, can I ask you a quick question?
[question]
Any details you can share will help me make this product better!
32. Responding to app store reviews?
[acknowledge, apologize for poor reviews; thank them for great ones]
…Can you help us out by taking 1 minute to answer our 2-question survey?
[survey link}
33. keep in touch!
twitter: @cindyalvarez
email: cindy@cindyalvarez.com
book: bit.ly/leancustomerdevelopment