KISSinsights Customer Development Tactics

Warning: This Talk Contains Actual Tactics KISSinsights Case Study Cindy Alvarez Web 2.0 Expo • May 3, 2010

Where Do I Start? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Get A Hypothesis My hypothesis is that ____________ people have a problem doing ____________.

Hypothesis for KISSinsights My hypothesis is that product manager type people have a problem doing fast/effective/frequent customer research.

The 2 Big Questions Is this a recognizable, interesting pain? Where exactly is the pain?

2-Pronged Validation BUY NOW splash page survey “ so, tell me about how you do _____...”

Interviews Are Features, Too PLAN DO ASSESS

What Should You Be Learning? ,[object Object],[object Object],[object Object],[object Object],[object Object]

The customer is the expert, you’re just a notetaker.

If you could wave a magic wand, what would you be able to do?” “

Iterating on the Interview ,[object Object],[object Object],[object Object],[object Object],[object Object]

Learnings That Became KISSinsights ,[object Object],[object Object],[object Object],[object Object],[object Object]

The Numbers ,[object Object],[object Object],[object Object],[object Object],[object Object]

Just Build It “ It’s a very ‘M’ MVP.” - Cindy Alvarez, to Hiten Shah

Internal MVP: 2 days Public MVP: 2 months 1400+ signups (so far)

What Does It Take to Get Paid? Interest Installation Gratification Value Pay

Thank You! @KISSmetrics @cindyalvarez

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