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Citizen made deck 6.12
- 2. Market. Customization exists in most consumer products…
- 3. $30 Billion Handicraft Industry $350 Billion eCommerce Market $2 Trillion Consumer Products Market. …and online engagement is shaping the future of dynamic consumer products
- 4. Yikes. Current custom engagement comprises: > PDFs & swatches > CAD & technical staff > Opt out of eCommerce product extension
- 5. Resolve. Dynamic customization Market intelligence for purchasing & trends analysis Most configurators are 1-off builds
- 6. Others. Interactive development shops ideal for those with time and a large budget to spare
- 7. Others. Freelance developers reinventing configuration tools, with mixed results
- 8. $11 $25 $75 $125 /mo /mo /mo /mo 1 product 3 products 10 products Unltd products >1k social >7k social >15k social Unlimited shares/month shares/month shares/month social shares Model. Integrates with popular cart platforms Tiered subscription fee model starting at $11/mo.
- 9. The College Sport Scarf Peek. custom team & occasion scarf makers 80% of business is custom Custom orders currently accepted via email only
- 10. Traction. National media coverage Customer sign ups growing 40% week over week “I anticipate my sales to increase by 30%” – beta user
- 11. Mass Produc>on CAD SoBware Configura>on Prin>ng Future. Completing the value chain in on-demand commercial production
- 12. Team. @RachelABrooks– CEO @BrynMcCoy – CTO
- 13. Thanks. Citizen Made citizenmade.co rachel@citizenmade.co +1 347.560.9021
Editor's Notes
- Hi, I’m Rachel. Ceo of the Citizen Made, a dynamic product configuration tool that powers makers and small businesses to sell custom products online.
- startup shirt,google branded notebookHP branded pen in the ringsTimbuk2 baggreen juice
- makers, crafters, and manufacturersprovide customers like Amanda what we actually want. $50B $2Trillion
- Currently, the typical path of buying custom products from many small and medium sized companies, like an armchair, goes something like this:pdf line drawings, swatches interiors architect[pause] There is a better way.
- service to their customersmarket intelligence purchasing decisions and trend forecasting.why aren’t more brands on board? configurators are out of reach1,000 configuration tools,98% one off basis
- Large brands like the custom product pioneer Nike with their NikeID design tool used Razorfish interactive agency, paying tens of millions of dollars to produce this tool…. Twice.
- time or money to burnfreelance developers mixed results in functionality.
- We believe in local and small businesses Subscription fee based on usage & social sharing statscritical mass of small businesses to make a dent in mass customization
- No more managing emails & spreadsheets for custom ordersincremental rev & will help make purchasing decisions to serv. cust
- News w/ quote from vivekPrivate beta w/ # usersGrowth rate of sign ups / week
- The future is bright with configuration by Citizen Made user facing toolcompletes the value chain of commercially produced On-Demand consumer.
- MakersSoftwaredevSupply chainDigital stratNewMeSingularity
- $400kTeam expansionAccelerate cust. AcquisitionStrategic partnerships