The convergence of personal and business mobility is showcased in select findings from the February 2015 Citrix Mobile Analytics report on mobile device usage trends in both personal and business applications. Covering the impact of mobile dating, mobile sports and video, mobile health apps, iPhone 6 Plus, and mobile platform preferences in finance, healthcare, manufacturing and by region. For the full report register here: more.citrix.com/MAR

1. Mobile Trends Crossing the Line
The convergence of personal and business mobility
Women’s
Health App
Busy Hours
8-11am
47% 14%
2013 2015
Mobile Health App
Subscribers Using Women’s
Health Monitoring Apps
78%39%
Mobile Health App
Subscribers Using
Fitness Apps
2013 2015
Fitness App
Busy Hours
5-7pm
21% 50%Q3 2014 Q1 2015
Mobile sports
video content
has more than
doubled Greatest device
diversity in Europe
57% 27% 16%
72%Global Device Enrollment
Up 72% from 2013
Increased
71%
39%
7%
Financial
Healthcare
Manufacturing
iOS devices in
financial industry
Android devices in
healthcare industry
Windows devices
in Manufacturing
industry – the most
of any industry
2X
iPhone 6 Plus generates
the data of iPhone 6
iOS
Global Platform
Preferences
Android
Windows
Other
Top Whitelisted AppTop Blacklisted App
Looks matter. The majority of mobile
dating traffic consists of images
For more information: more.citrix.com/MAR.
68%