Presented for the Introduction to Information Technology course at the University of Nebraska - Omaha. November 10, 2013.

1. The Social Library
Community
Connections
Conversations
Christa Burns
Nebraska Library Commission
November 10, 2013

3. The Library is our Brand
 Market it just like companies do.
 What are we ‘selling’?
 Collections
 Events
 Author visits
 Story time
 Finals week extra hours
 Study rooms
 Everything that your library does!

19. Have a plan
 Social Media Policy
 Don’t just do it because everyone else is
doing it.
 Why you’re doing it. Expectations? Goals?
 Who will do it. Responsibilities?
 How will you measure success/failure?
Don’t be afraid to fail. Step back, evaluate,
try again.

20. Go where your users are
 Don’t do it all.
 Figure out what YOUR library’s patrons are
using and be there.
 Most common questions.
 Fullest classes.
 Do a survey/poll.
 Ask!
 Ultimate goal – create an online community.

21. Is it working?





Statistics - measure usage and ROI.
Facebook Insights
Twitter activity
Flickr – views, referrers
Know what content your community wants
- observe how they interact with each
other on your library’s social media sites
and what they like to discuss.

22. Questions???
Christa Burns
Special Projects Librarian
Nebraska Library Commission
christa.burns@nebraska.gov
800-307-2665