On Wednesday October 9, 2013, I had the pleasure of speaking to a group of students at Georgia Highlands College in Dallas, Georgia as part of GHC's "Passport to Success" program.
I presented "Social Media for the Smart Job Seeker" to the room of students to help them learn how to utilize social media as part of their job search, as well as to help them prepare their personal profiles for success.
We discussed what recruiters are looking for on social media sites, how to present a professional profile, how to assess their own Social media profiles and online reputation, and how to get the most out of LinkedIn for their job search.
1. Social Media for the
Smart Job Seeker
Chris Everett
Principal
Captivate Search Marketing
2. 39%Of companies surveyed in 2013
said they research social media
profiles of potential candidates
before making a hiring decision.
Source: http://www.careerbuilder.com/share/aboutus/pressreleasesdetail.aspx?
sd=6%2F26%2F2013&id=pr766&ed=12%2F31%2F2013
3. 7.9%The unemployment rate for all
recent college graduates with
a Bachelors degree according
to a 2013 Georgetown
University study.
Source: http://cew.georgetown.edu/unemployment2013/
Up from 5.1% in 2010
4. 1 in 10Young Candidates have
been REJECTED
because of something
on their social media
profiles.
Source: http://jobs.aol.com/articles/2013/06/04/applicants-rejected-social-
media-on-device-research/
5. Will Your Social Media Presence
Kill Your Ability to Find a Job?
=
6. Presentation Overview
Cleaning Up Your Social Media Presence So
You’re Putting Your Best Foot Forward
Getting the Most Out of LinkedIn
8. What are recruiters looking at on
your social media pages?
Source: http://theundercoverrecruiter.com/infographic-how-social-media-can-help-you-find-graduate-jobs/
13. Don’t Post Inflammatory Content
Radical/Over-the-Top Religious Talk
Racist or Sexist Comments
Use Excessive Profanity
Get Overly Political
Be Sexually Explicit
17. Do a Google Search for Yourself
Use personal identifiers along with your name such as:
The City You Live In
The College You Attended
Your Phone Number
29. Didn’t Have To Do Any Of This?
Then You’re Already Socializing Responsibly!
30. Getting the Most Out of LinkedIn
240 Million Professionals Networking Online
31. Why is LinkedIn Important
for Job Seekers?
240 Million Professionals Networking Online
32. 94%Of recruiters surveyed in 2013 use
LinkedIn as their primary social
media platform for networking.
Source: http://www.forbes.com/sites/susanadams/2013/08/12/linkedin-still-rules-as-the-top-job-
search-technology-tool-survey-says/