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Journey maps:
Pitfalls and possibilities
Caroline Jarrett
@cjforms
UXPA
2016
Journey maps can be useful
https://designnotes.blog.gov.uk/2016/03/30/why-we-use-user-journey-maps-in-government/
2
This journey map inspired these thoughts
Image credit: Caroline Jarrett
3
A rich journey map may be hard to share
https://designnote.blog.gov.uk/2016/03/30/why-we-use-user-journey-maps-in-government/
4
A simplified journey map may be easier
5
Reality is likely to be much more complex
6
The map may be more like a jigsaw
7
TrainingEmployer
Candidate Funding
Caroline Jarrett
Twitter @cjforms
http://www.slideshare.net/cjforms
carolinej@effortmark.co.uk
8

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Journey maps: pitfalls and possibilities