Holograms have been used in India as an anti-counterfeit technology since 1990. The introduction of security holograms on India’s National Identity Voter Card provided recognition of the use of a hologram as a secure authentication device by both the authorities and by large numbers of consumers.
In authentication, the usage of holograms as excise seals is the biggest market in India. To date, around 22 of India states excise departments are using holograms to combat the illicit liquor trade and subsequently increasing the revenue of their departments. In India security holograms are gaining popularity as key element of authentication and used by almost every sector facing the menace of counterfeiting.
The industry is going strong on year to year basis, and is moving forward by combining security holograms with digital technologies. Recently, holographic features have been introduced for Financial Cards in India re-strengthening its position as one of the key visual authentication features.