Presentation at KA Connect 2013 Conference San Francisco May 8, 2013

1. Building a Knowledge-Based
Practice in the Digital Age
Building a Knowledge-Based
Practice in the Digital Age

2. Building a Knowledge-Based
Practice in the Digital Age
The link between knowledge
management and business strategy,
while often talked about, has been
widely ignored in practice.

3. Building a Knowledge-Based
Practice in the Digital Age
KNOWLEDGE
MANAGEMENT

4. Building a Knowledge-Based
Practice in the Digital Age
3
KNOWLEDGE MANAGEMENT
THE A/E INDUSTRY
Managing information and technology has redefined our practice
and contributes to delivery of successful outcomes for our clients.
Components of a knowledge based practice:
- Information and communication technology as its function
- Open Innovation
- Education
- Knowledge Management
- Creativity

5. Building a Knowledge-Based
Practice in the Digital Age
4
KNOWLEDGE MANAGEMENT
THE A/E INDUSTRY
Why A/E firms don’t want to compete in a fee-based market?
Creates negative pressures on the key drivers of our business.
Allows commoditization of our services

6. Building a Knowledge-Based
Practice in the Digital Age
5
KNOWLEDGE MANAGEMENT
THE A/E INDUSTRY
What do most successful A/E firms have in common?
Create, locate, capture & share organization’s knowledge & expertise
Adopt KM as part of their overall business strategy

7. Building a Knowledge-Based
Practice in the Digital Age
30 year old firm preparing for its fourth leadership transition
90 staff that competes with significantly larger firms
High rate of success on technology adoption
Huge appetite for process improvement
Array Architects:
healthcare-only design firm
KNOWLEDGE MANAGEMENT
WHO WE ARE

8. Building a Knowledge-Based
Practice in the Digital Age
7
KNOWLEDGE MANANGEMENT
OUR FIRM’S
STRATEGY
Array acknowledged the KM gap in our business strategy
Knowledge Brand
Platform for knowledge sharing (internal)
Environment for knowledge sharing
Content Creation
Client Engagement (External)
Rapid Deployment

9. Building a Knowledge-Based
Practice in the Digital Age
OUR KM
INITIATIVE

10. Building a Knowledge-Based
Practice in the Digital Age
Implementing knowledge
sharing internally

11. Building a Knowledge-Based
Practice in the Digital Age
Implementing knowledge
sharing internally & externally

12. Building a Knowledge-Based
Practice in the Digital Age
ERP
CRM
PIM
DAM
INTRANET

13. Building a Knowledge-Based
Practice in the Digital Age
Our Knowledge
Brand
Redefined the Array brand around
our people and their knowledge.
Sharing and
collaboration
are what lead to
extraordinary insights
and unexpected
solutions.

14. Building a Knowledge-Based
Practice in the Digital Age
13
KNOWLEDGE MANANGEMENT
Platform For Knowledge Sharing
Scalable and Social
OUR KM
INITIATIVE

15. Knowledge wants to
be social

16. Building a Knowledge-Based
Practice in the Digital Age
Browse by Contributor

17. Building a Knowledge-Based
Practice in the Digital Age
Browse by Contributor

18. Building a Knowledge-Based
Practice in the Digital Age
17
KNOWLEDGE MANANGEMENT
Environment for Knowledge Sharing
No rules, just encouragement
OUR KM
INITIATIVE

19. A “No-Rules” Approach

20. Building a Knowledge-Based
Practice in the Digital Age
19
KNOWLEDGE MANANGEMENT
Content Creation
The platform and culture serve to incubate
OUR KM
INITIATIVE

21. Resource Library
Goes Digital

22. Growth of our Digital Resource Library

23. Growth of our Digital Resource Library

24. Resource Library
Goes Digital

25. Building a Knowledge-Based
Practice in the Digital Age
24
KNOWLEDGE MANANGEMENT
Client Engagement
Knowledge sharing starts at home
OUR KM
INITIATIVE

26. Building a Knowledge-Based
Practice in the Digital Age
KNOWLEDGE MANANGEMENT
OUR KM
INITIATIVE

27. Building a Knowledge-Based
Practice in the Digital Age
KNOWLEDGE MANANGEMENT
OUR KM
INITIATIVE

28. Building a Knowledge-Based
Practice in the Digital Age
KNOWLEDGE MANANGEMENT
OUR KM
INITIATIVE

29. Building a Knowledge-Based
Practice in the Digital Age
28
KNOWLEDGE MANANGEMENT
Rapid Deployment
Implement then Iterate
OUR KM
INITIATIVE

30. Building a Knowledge-Based
Practice in the Digital Age
29
KNOWLEDGE MANANGEMENT
Rapid Deployment
Implement then Iterate
OUR KM
INITIATIVE

31. Building a Knowledge-Based
Practice in the Digital Age
k2 has become the “social app” of choice for staff
36% of staff have contributed to our external Knowledge Community
67 articles have been posted in the 10 months since KM became strategic
7 posts have been picked up or are scheduled to be published
OUR KM INITIATIVE
CONCLUSION
Our First year in Review

32. Building a Knowledge-Based
Practice in the Digital Age
Knowledge Sharing
People with common interests meet
in communities to exchange knowledge.
To be successful, communities need
support to facilitate knowledge transfer.
“Architecture is
about relationships.
Relationships with
spaces, objects and
most importantly – people.”

33. Building a Knowledge-Based
Practice in the Digital Age
THANK YOU
“Knowledge is of two kinds.
We know a subject ourselves,
or we know where we can find
information upon it.”
- Samuel Johnson