An overview of the dramatic changes that mobile is driving across the way we live and work--and the new set of imperatives for today's B2B marketers.

1. ©2010 Christina “CK” Kerley/CKB2B All Rights Reserved
The New Normal
How Mobile Drives A “New Normal”—
And New Imperatives For B2Bs.

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©2010 Christina “CK” Kerley/CKB2B All Rights Reserved
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3. While
B2B
Companies
Aren’t
Paying
Attention…
©2010 Christina “CK” Kerley/CKB2B All Rights Reserved

4. A Series
Of Dramatic
Changes
Among Their
B2B Buyers
Are Exploding
All Around
Them.
©2010 Christina “CK” Kerley/CKB2B All Rights Reserved

5. The
Mobile
Planet
4.5
Billion
Strong
(and still surging higher)
©2010 Christina “CK” Kerley/CKB2B All Rights Reserved
Source: ITU Data

6. Mobile
Introduces
The
First Truly
“Personal”
Computer.
©2010 Christina “CK” Kerley/CKB2B All Rights Reserved

7. Mobile As
First Screen
Internet
Device
In 3-5
Years
The
New
Web
©2010 Christina “CK” Kerley/CKB2B All Rights Reserved
Morgan Stanley findings here.
Gartner findings here.

8. Mobile
Drives The
Anytime-
Anywhere
Purchasing
Opportunity.
©2010 Christina “CK” Kerley/CKB2B All Rights Reserved

9. Mobile
Web Sites
SMS
Alerts &
Campaigns
Video &
Audio
Mobile
Advertising
Mobile Apps,
Utilities &
Extensions
Location-
Based
Services
Mobile
Social
Media
Mobile Tools Offer Choice
Mobile
Augmented
Reality
QR/2D
Barcodes
©2010 Christina “CK” Kerley/CKB2B All Rights Reserved

10. Mobile
Provides
The
1:1
Marketing
Medium
©2010 Christina “CK” Kerley/CKB2B All Rights Reserved

11. The
New
Normal
How
W
e
Live
&
W
ork
©2010 Christina “CK” Kerley/CKB2B All Rights Reserved

12. We
Simultaneously
Live (and Work)
In 2
Worlds At
All Times.
©2010 Christina “CK” Kerley/CKB2B All Rights Reserved

13. Our
Personal And
Professional
Communications
Now Take
Many Forms
(and Media).
Texts
Apps
Tweets
Podcasts
Videos
Blogs
Check-
Ins
SocialNetworks
©2010 Christina “CK” Kerley/CKB2B All Rights Reserved

14. At Home &
At Work, We
Expect Media
That We Can
Manipulate.
©2010 Christina “CK” Kerley/CKB2B All Rights Reserved

15. And Our
Media Must
Move
With Our
Every
Move.
©2010 Christina “CK” Kerley/CKB2B All Rights Reserved

16. Real-Time
Is
The
Only
Speed.
(and that’s not even
fast enough)
©2010 Christina “CK” Kerley/CKB2B All Rights Reserved

17. Multi-Tasking +
Multiple
Conversations +
Multiple Tools =
Multi-
Channel
Society
©2010 Christina “CK” Kerley/CKB2B All Rights Reserved

18. The
New
Imperatives
M
obile
Im
peratives
©2010 Christina “CK” Kerley/CKB2B All Rights Reserved

19. Engage
Across
A
Wider
Ecosystem
Branding
©2010 Christina “CK” Kerley/CKB2B All Rights Reserved

20. Easier.
Faster.
Better.
Success
Factors
©2010 Christina “CK” Kerley/CKB2B All Rights Reserved

21. Brands
Must Now
Be Invited
Into
Prospects’
Worlds
(And Devices).
Pull
vs. Push
©2010 Christina “CK” Kerley/CKB2B All Rights Reserved

22. The
New
Selling
©2010 Christina “CK” Kerley/CKB2B All Rights Reserved

23. Innovation
Not
Just
Participation.
M
arketing
Strategy
©2010 Christina “CK” Kerley/CKB2B All Rights Reserved

24. Learn
More
On
Mobile
B2B
M
obile
M
arketing
©2010 Christina “CK” Kerley/CKB2B All Rights Reserved

25. Entire
Archive
Of B2B
Mobile
Marketing
Content:
CKBlog.com©2010 Christina “CK” Kerley/CKB2B All Rights Reserved

26. Thank You!
(and good luck with mobile)
Blog: CKBlog.comWeb: CKB2B.com Twitter: @CKsays
©2010 Christina “CK” Kerley/CKB2B All Rights Reserved