The Art of the Powerful Business Pitch
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The document discusses the structure and elements of an effective business pitch or presentation. An effective pitch tells a story with five parts: exposition that introduces the problem or hero; rising action that describes the problem or obstacle; a climax using an anecdote about experience with the problem; falling action that presents the proposed solution; and a dénouement that calls for next steps and action. Pitches should follow this dramatic arc structure and focus on why the problem exists, how the presenter's solution will solve it, and what action is requested. The document encourages practicing pitches with a partner and receiving feedback to improve storytelling skills for business presentations.
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The Art of the Powerful Business Pitch
- 1. THE POWERFUL BUSINESS STORY: THE ART OF THE PITCH Caitlin Kraft-Buchman: The Strategic Message
- 2. STRONG STORY = POWERFUL BUSINESS PRESENTATION
- 4. THE ELEVATOR PITCH One Minute
- 5. THE ELEVATOR PITCH One minute to say it all…
- 6. AN EFFECTIVE BUSINESS PITCH IS ONE THAT TELLS A STORY… Your Story
- 7. THE STORY OF A Problem A Solution THE Problem Solved
- 8. THE STORY INCLUDES Your Vision
- 9. START WITH… Why ? How ? What ?
- 10. MISTAKE WHAT WE DO HOW WE DO IT
- 11. MISTAKE WHAT WE DO HOW WE DO IT
- 12. BEGIN WITH INSPIRATION: WHY WHY ?
- 13. WHY? WHY ARE YOU…?
- 14. WHY BECAUSE THERE’S A PROBLEM. (WHO HAS IT?)
- 15. HOW WILL THE PROBLEM BE SOLVED? YOU. Your experience with these problems (Tell a story, an anecdote.)
- 16. NOW, THE WHAT… The Creative Solution “We could be…”
- 17. WHAT STANDS IN (Y)OUR WAY? Obstacle/Opponent Apathy, Bad Governance, Legacy Systems,Mistrust, Buy in…
- 18. THE FINALE What do you want ? (Offer a way out of the(ir) problem)
- 19. THE DRAMATIC ARC exposition rising action climax falling action dénouement
- 20. THE DRAMATIC ARC Exposition: Why are you…? The Heroine.
- 21. THE DRAMATIC ARC rising action: Because … There’s a problem… The Obstacle / The Villain
- 22. THE DRAMATIC ARC Climax: Your experience with the problem + a story
- 23. THE DRAMATIC ARC falling action: your creative solution The Solution.
- 24. THE DRAMATIC ARC dénouement: the next step call to action
- 25. THE DRAMATIC ARC • exposition: Why? The Heroine. • rising action: Because … a problem… the Obstacle/ Villain. • climax: Your experience . Story. • falling action: how? your creative solution • dénouement: what is the next step & call to action
- 26. NOW… WE’RE GOING TO TRY !
- 27. INTERACTION! 10 MINUTES: PRACTICE 15 MINUTES: PITCH & DISCUSS • 5 minutes: Write ideas on sheet. • Turn to person next to you. They are your team • 5 minutes: Practice your pitch with team mate out loud • Practice your team mate’s pitch • 15 minutes: Brave volunteers pitch
- 28. THE DRAMATIC ARC exposition: Why are you doing this? The Heroine. rising action: Because there is a problem… (who has it?) the Obstacle/ Villain. climax: Your experience w/ the problem/s an anecdote falling action: HOW? your creative solution “We could be…” dénouement: What do you want? the next step. a way out of the problem & call to action ( …
- 29. THE PITCHES! CRITIQUES & PRACTICE
- 30. WRAP UP
- 31. GOOD LUCK AT YOUR NEXT MEETING Caitlin kraft-buchman The strategic message.com
Editor's Notes
- for Colleagues, your boss, your stakeholders
- Know I know that may sound complicted, but it is simple, even though it is hard work to get, but we are going to break it down
- Be specific to the audience you are talking to…. When you see their heads nod, you are on track (USE AN ANECDOTE, A SMALL STORY)