Today the core elements of stories persist, but the way they are shared has changed. We live in an Attention Economy.It’s often first an image which captures the whole story, and then you click to learn more….It’s a sound-bite that draws you in to want to hear more or find out what happened…and again you click to learn moreThe idea of taglines, ads, and a picture tellsa thousand words, have never been more Important – Modern Storytelling
When people heard the story of Rosa Parks, they rose up and followed her courage. It was the story that moved people to act. It started a movement. There is a reason people say “pen mightier than sword.Sometimes stories move peopleto buy, like in the case of Jared, the Subway guy