Introductory presentation for the two day IoT lab at hubraum in Berlin, sponsored by Intel, organised by WebVisions and delivered by Claro Partners. IoT Labs bring together designers, developers, makers and strategists to learn, create and prototype people centred offerings in the Internet of Things. In only two days teams go from exploring the IoT to prototyping and pitching new IoT business ideas using Claro's tools like the IoT landscape, IoT canvas and need frameworks.

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IoT Lab, Berlin

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Claro Partners WebVisions Hub:raum
Aldo de Jong
Jiri Vermeulen
Brad Smith
+ team
Intel
Verena Vellmer
+ team
Sulamita Garcia
+ team
The IoT lab is brought to you by:

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What is the IoT Lab about?
• It’s a dynamic, hands-on workshop to
inspire creativity when designing new
connected products and services.
• It’s about solving for people’s needs,
not about searching for applications for
sensor technology.
• It’s about practising Product and
Service Design – in the context of the
overlap of the physical and digital
worlds.

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How do the teams work together?
• The teams combine people with different
backgrounds:
• Designers
• Makers
• Strategists
• Developers
• Work together, using our insights, tools and
frameworks to design and develop an IoT-enabled
concept (product, service, business
model)
• Collaborate and move forward: You will pitch
in less then three hours and have 5 minutes to
showcase your final concepts at 4pm on
Thursday.

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How will you go about creating the concepts the following two days?
EXPLORE
Teams to explore potential challenges which will be starting points for
your IOT concepts
IDEATE + PITCH
Choose and pitch an IoT-enabled solution that your team will develop
further during the weekend
DEVELOP
Build out the details of the concept: service diagram, who is it for, tech
considerations, physical and digital aspects, business model etc.
PROTOTYPE
Prototype the product and service in any way you like, to demonstrate
how it works and its value to people
FINAL PRESENTATION (4pm Thursday)
Present your concept to the rest of the Lab participants in the closing
session (5 minutes presentation + 5 minutes questions)
THURSDAY WEDNESDAY
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About Claro

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Claro Partners
Claro Partners helps corporations and startups to
navigate disruptive shifts in society and
business.We take a people-centred approach
to deliver business innovation and service design in
a rapidly-changing world.
We’re based in Barcelona, Spain, but are a multi-disciplinary,
multicultural team with diverse
backgrounds.

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We take a people-centric point of view when looking for opportunities and
solutions in the context of disruptive shifts
Disruptive Shifts New Opportunity Spaces
Personal
Data
Economy
Internet
of Things
Top-down innovation
Ownership
Company delivered services
Internet connects everyone
Consumers as data widget
Bottom-up innovation
Access
Network delivered services
Internet connects everything
Data enabled & conscious
consumer

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We developed a perspective on the IoT by mapping out the business landscape..

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..by interviewing experts and thought leaders..

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..and by talking to people who are building the IoT

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How do we define the
Internet of Things?
(adafruit.com)

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The IoT is about the interaction between Internet, Things and Data
Internet
Data
Things

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The IoT is more than connecting things to the internet, it’s about
bridging the physical and digital worlds to create value for people
New value for people:
Capabilities
Services
Experiences
Business models
…
Internet
Data
Things

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Some brave pioneers of the web
were making their own sites
IoT Creators are making their own
products and services
But connections across the
web didn’t exist
What’s the potential of
the IoT as it grows?
?
People were connecting to the world
wide web, to access a few sites
(slowly)
IoT-enabled devices are
emerging, but there are still
many “Intranets of things”
IOT WWW
The Internet of Things is nascent. Like the internet in 1995, the IoT is
just getting started

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We created an Internet of Things business landscape
claropartners.com > login
username: iotlab
Password: landscapeiot

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Five ways to be more people centred

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Five key principles to promote a people centric approach to personal Internet of
Things
1. Start with the people, not the technology
2. Enable people to do new things
3. Identify unmet functional and emotional needs
4. Allow others to collaborate with you
5. Design and enable the whole user experience

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Start with the people, not the technology
Need for people centred vision instead of the technology centred approach of today 01
Tech-centric
view
People-centric
view

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Enable people to do new things
The value of the IoT comes from the services and the new interactions it creates 02
Peers and other
devices
Retailers
Other service
providers
Brands
Brand provides
services
Retailer provides
services (camera
rented)
Other
appropriate
services
Connects with
other users
Prints photos
remotely
Sends photos
to friends

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02
Phillips HUE
Goldee APP Ambify APP

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Identify unmet functional and emotional needs
What can we deliver beyond control? 03
Findery
Jawbone UP
Lively
Lockitron

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03

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Allow others to collaborate with you
Unlike in the PC industry, services and devices are becoming more open to others
Services
Devices
Operating System
Hardware & Infrastructure
COLLABORATIVE
CORPS. DEV.
Internet of Things
04
PC industry
Services
Devices
Operating System
Hardware & Infrastructure
CORPORATIONS
TOP DOWN
Services
Devices
Operating System
Hardware & Infrastructure
CORPORATIONS DEV
Mobile industry

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04

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05 Design and enable the whole user experience
Most of the solutions today exist in siloes
?
New user experiences
Ap
p
App
Ap
p Ap
p
Ap
p
Ap
p
Ap
p
Ap
p
Today: Intranets of Things Tomorrow: Internet of Things
Connected devices Interconnected devices

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05

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The goal of this Lab is to create people-centered IoT solutions. These principles will
be your guide.
1. Start with the people, not the technology
2. Enable people to do new things
3. Identify unmet functional and emotional needs
4. Allow others to collaborate with you
5. Design and enable the whole user experience

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What did we do in previous Labs?

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IoT lab Chicago: FiddleNet
BUILD ROLE PLAY
MAP PROTOTYPE

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e.g. FiddleNet: helps a violin
player to improve playing
• Sensors on the student’s violin
pick up the sounds coming from
the violin, as well as the motion
of the bow.
• This data is visualised on a
screen, which gives the student
real-time feedback.

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•
Let’s get started!

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Want to explore more?
Claro’s Guide to succeeding in the Internet of Things is a step-by-step guide to
developing new people-centred IoT offers.

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Want to explore more?
Claro’s IoT Lab brings together designers, developers, makers and strategists to learn,
create and prototype people centred offerings in the Internet of Things
1 EXPLORE 2 IDEATE + PITCH 3 DEVELOP 4 PROTOTYPE 5 PRESENT
Our next IoT labs will be 2&3 Dec in Brussels with iMinds.org, 19&20 Nov in
Barcelona with Smart City Expo and in Austin at SXSW (13-17 March 2015)

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Want to explore more?
If you are further along, than consider applying for the accelerator Startupbootcamp
IoT & Data.
Applications close November 23rd.

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Thank you!
@claropartners
iot@claropartners.com