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1. Create Your Personal Brand
CASE STUDY
STUDENT CLAUDIA BAHA

2. Identification
Differentiation BRAND Selection
Communication

3. Agenda
 Brief overview of the case
 Counselling process structure
 Client’s barriers and strategies used to overcome them
 Challenges faced by the counsellor and strategies used
to overcome them
 Possible future strategies to overcome client’s barriers
 Possible future strategies to overcome the challenges
faced by the counsellor
 Opportunities for development

4. Brief Overview of the Case
 Newcomer to Canada
 Immigrated as a skilled worker
 Experiences culture shock
 Former teacher
 Strong desire to make a career change
 Does not work in her desired field
 Comes from a collectivist culture

5. Counselling Process Structure
 First session: Rapport building
Assessed client’s needs and self-awareness
 Second session: Storytelling
Identified the skills and grouped them into
skill clusters
 Third session: Assisted client in identifying
accomplishments
Resume writing
 Forth session: In depth analysis of the target job
Cover letter writing
Created the Self-Presentation Profile

6. Client’s Barriers/Strategies
Barrier Strategy
•Lack of Career Management •Impact-Mining: Probing
File questions to help identify
accomplishments
•Discomfort with the North •Moderate self-disclosure
American job search process
•Unfamiliarity with the resume •Explained the major
formats used in North America differences between the
chronological and the functional
format
•Uncomfortable with sharing •Extensive use of facilitative
personal experiences questions
•Extensive use of encouraging,
paraphrasing and summarizing

7. Challenges Faced by the Counsellor/Strategies
Challenge Strategy
•Personal relationship with •Emphasized
the client confidentiality and ensured
privacy
•Non-employment related •Suggested web-based
questions resources
•Silence •Used body language to
encourage client to speak
•Client wanted the •I made a suggestion
counsellor to make the
decision

8. Future Strategies to Overcome Client’s Barriers
Barrier Future strategy
•Lack of Career Management File •Impact-Mining: Probing questions to help
identify accomplishments
•Provide examples of Career Management Files
•Discomfort with the North American job search • Moderate self-disclosure
process •Comparison Traditional Resumes/ Achievement
Based Resumes. Which one of the two
candidates she would hire?
•Before and after Self-Presentation Profiles
•Unfamiliarity with the resume formats used in •Explained the major differences between the
North America chronological and the functional format
•Provide examples of chronological, functional
and combined resumes
•Uncomfortable with sharing personal •Extensive use of facilitative questions
experiences •Extensive use of encouraging, paraphrasing and
summarizing
•Moderate self-disclosure

9. Future Strategies to Overcome the Challenges Faced
by the Counsellor
Challenge Future strategy
•Personal relationship with the client •Emphasized confidentiality and
ensured privacy
•Refer client to another counsellor
•Non-employment related questions •Suggested web-based resources
•Refer to an external agency
•Silence •Used body language to encourage
client to speak
•Give the client the time to think.
Silence is sometimes beneficial.
•Client wanted the counsellor to make •Suggested possible path to take
the decision •Guide the client through the decision-
making process

10. Opportunities for development
What How
Develop my microskills Read specialized publications
Improve my distributive attention Join a professional association
Feel more confident about my Join a mentorship program
counselling skills
Volunteer in a not-for-profit
Develop a professional portfolio- organization
supportive materials
PRACTICE WITH VOLUNTEER CLIENTS
“Practice is the best of all instructors”
Publilius Syrus

11. “Too many people overvalue what
they are not and undervalue what
they are.“
- Malcolm Forbes

13. Rough Diamond/ Polished Diamond
Client’s statement:
“Thank you, I feel like a polished diamond now!”

14. Questions