1. Why do people start
businesses and what
motivates people to
“be their own boss”?
CARD1030-Consulting In Career Development:
Entrepreneurial and Intrapreneurial Roles
2. “Entrepreneurs average 3.8 failures before a final
success. What sets the successful ones apart is
their amazing persistence. There are a lot of
people out there with good and marketable ideas,
but pure entrepreneurial types almost never accept
defeat.”
Lisa M. Amos
3. Why do you think people start businesses?
Internal Reasons External Reasons
Fulfilling a purpose in life Economic (globalization,
(create something, a real corporate restructuring, re-
sense of achievement) engineering, free trade and
Personality Dimensions technology development)
(desire of independence, Societal
control their own future, (employer/employee
create true wealth and relationship)
financial freedom) Political (simplify regulations
Family Culture (role & government support)
model/ parents’
expectations)
4. What motivates people to be their own boss?
Able to do what they enjoy
Financial gain
Able to make their own rules
Flexibility
Able to challenge themselves
Security
5. How would the career counsellor recognize
entrepreneurial traits when counselling a client?
The career counsellor The client
Establishes a trustful Has an idea or vision
relationship Shows a high need for
Performs counselling achievement
techniques such as: active Recognizes an opportunity
and reflective listening, or demand on the market
performs assessments
through formal
instruments (online tests)
and then makes
recommendations
6. How would the career counsellor recognize
entrepreneurial traits when counselling a client?
The career counsellor and the client should work together to
help the client identify:
Values and beliefs
Likes and dislikes
Limitations and strengths
Competences and areas of expertise
Levels of risk taking and creativity
7. What changes in the counselling practices (if any) would you
make for people interested in self employment compared to
people interested in jobs?
Counselling practices intrapreneurship
Discussions and assessments
Resume writing/ Cover letter
Job search workshops
Interview preparation
Job search websites, newspapers, magazines
Networking
Online profiles
8. What changes in the counselling practices (if any) would you
make for people interested in self employment compared to
people interested in jobs?
Counselling practices entrepreneurship
Discussions and assessments
Become a better speaker and leader
Dedicated publications, magazines, newspapers, legislation
Community centers
Networking
Associations and organizations for small businesses
Government financing programs
Government sources of information
9. Case study
Profile: woman, 40, B.A. (Honors), 5 years in Canada, Ukrainian, former
teacher, last job copywriter, currently unemployed
During Job search workshop counsellor identifies entrepreneurial traits such
as: spirit of adventure, self-reliant, strong desire to achieve and to grow, goal-
oriented, takes the risk and shares the risk, creative
During individual counselling the initial observations are confirmed through
discussions and the Business Development Bank of Canada Self Assessment
Recommendations: Canadian Teacher Magazine, Canadian Council for Small
Business and Entrepreneurship, government sources of information, school
board meetings, community meetings, networking, The Ethical Standards for
the Teaching Profession Ontario, Ontario Schools Code of Conduct
After a few sessions, the client took our advice and now she runs a successful
business in tutoring
10. Any questions?
Thank you for your time!
Team:
Anca Andronic
Antoaneta Baha
Lacey Thorne
Yi (Judy) Xu
11. Bibliography
Grant, The Proactive Personality Scale as a Predictor of Entrepreneurial Intentions
Kao, W.Y. Raymond, Entrepreneurship: A Wealth-Creation and Value-Adding
Process
Okanik, Barbara, Self-Directedness, Personality Type and Success in Self
Employment
Worsfold, Wes, Entrepreneurial and Intrapreneurial Roles - CARD1030 (course
notes)
Entrepreneurial Skills Personal Assessment
Kiersey Character/Temperament Sorter
Could You Be Your Own Boss? - Entrepreneurial self assessment from
"Mazemaster"
Self Employment Quiz - Services Canada