They say personal data is the currency driving this digital and interconnected world we live in. And mobile and cloud definitely reshape things. So the business of the future should learn how to build trust and create user-centered data strategies. This interactive session will explore and try to give a few answers to questions like: • Should IT businesses care about privacy & personal data? • Do security and privacy walk hand in hand in the cloud? • Is it relevant for a mobile developer to have the right privacy model? • Do you embed privacy in your IT app development? • Is there any real need for privacy & cookie policy in the digital world?

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The rise of privacy & personal data
in the IT business
Claudia Jelea
Lawyer. Trademark Attorney
Jlaw.ro / ipboutique.ro

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Many thanks to our sponsors & partners!
GOLD
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PARTNERS
PLATINUM
POWERED BY

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We all leave traces…online.
© Nashoba-Hostina
on Deviantart.com

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What is personal data really?

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• Why privacy & data protection matter (or not)
• What qualifies as personal data
• How to handle personal data
3 major topics:

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And should the IT world
care about it?

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The trust gap
To be seen as a trusted partner by users,
IT should brigde the ‘trust gap’.

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Trust vs data breaches

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What’s the no. 1 cause of data breaches?
a. Force majeure
b. Edward Snowden
c. Human error
d. Bad luck
e. Insufficient security

10. @ITCAMPRO #ITCAMP16Community Conference for IT Professionals
What’s the no. 1 cause of data breaches?
a. Force majeure
b. Edward Snowden
c. Human error
d. Bad luck
e. Insufficient security

11. @ITCAMPRO #ITCAMP16Community Conference for IT Professionals
© IAPP
(International Association of Privacy Professionals)
Internal training:
• educate your staff
• protect your customers

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Major changes at EU level
• New regulation will apply in Romania from May 2018
• Fines may go up to 4% of annual global turnover
• EU-US Privacy Shield for data transfers to the US

13. @ITCAMPRO #ITCAMP16Community Conference for IT Professionals
Dilemmas: true or false?
• Privacy and security are one and the same
• Privacy feels very (too) legal
• Individuals do not really care about privacy
• Privacy is a dormant issue for most of us

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Is privacy
business-friendly?

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Your app. Our data
• Privacy in mobile apps
• Big Data = Big Business
• Privacy by Design
• Mobile privacy guidelines

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Crafting privacy policy:
• Customized, not copy-paste
• Keep it friendly
• Get users’ free and informed consent
• Special rules for sensitive data
• Practice what you preach: don’t breach your own policies

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Take-away
• Information that can identify individuals
• Privacy, personal data and security should go hand in hand
• New EU rules - blessing or threat?
• Get ready and do not ignore them; or I see big fines in your future
(as the song says ‘it could happen to anyone of us’)

18. @ITCAMPRO #ITCAMP16Community Conference for IT Professionals
E-mail: claudia.jelea@jlaw.ro
claudiajelea
www.jlaw.ro
www.ipboutique.ro
jlaw.ro; ipboutique.legal

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Q & A